Joanna Landau
Reputational security: Israel's strategic asset in free fall - opinion
Social media is creating a new generation of Hitler Youth - opinion
Why I chose Israel, and will continue to choose Israel - opinion
How much longer will Israel stay a happy country? - opinion
Having achieved so much in the first 75 years of our existence that has led us to become one of the top five happiest countries in the world, we must ask if we can preserve it.
Codenhagen Challenge: How Denmark cracked the talent code
So far, these applications have led to a job match that will contribute to Denmark’s GDP with between 5.5 million euros and 16.8 million.
Israel's support of LGBTQ+ is crucial for its reputation - opinion
Tel Aviv’s Pride Parade tells and celebrates a story of Israel that not enough people know about - a story crucial for Israel’s global reputation.
California Soul: When commercial brands embrace their place
Apple recognizes how the place you come from, as a company, so deeply affects who you are and what you’re about.
Israel's battle of the narrative on social media - opinion
What to do when your country is in crisis on social media
The art of advertising a country
I thought I’d write about how commercial brands take advantage of the unique selling proposition of their country to benefit their brand.
COVID-19 has changed the brand of travel destinations
It’s hard to change a reputation developed over decades, let alone centuries. But that’s exactly what some nations are doing now as the world gauges their response to the COVID-19 pandemic.
Fighting BDS: Keep calm and get creative
The BDS Movement represents a significant challenge for Israel and should be handled with care. And proportionality.
Israel gets in touch with its feminine side
A brief review of research from around the world about how we’re perceived discloses an entirely different understanding of our complex and vibrant society.