RUDE Studio, an Israeli generative‑AI creative agency, is carving out a distinct place in the country’s fast‑moving digital production landscape.
Co‑founded by Ori Bejerano, Avihai Eliasi, and Oded Graunfels, Rude describes its model as a response to a rapidly changing industry.
Graunfels and Eliasi previously worked together in a writers’ and production group, creating sketches, scripts, and a ten‑episode parody series. That background shapes RUDE’s approach to writing scripts, developing concepts, and using AI to execute ideas, not to replace them.
Eliasi told the Post that the arrival of advanced Artificial Intelligence tools has transformed what a small group of creators can accomplish.
“Technology changed what is possible,” he said. “Three people can do the work of 50 people in half the time. We are a very agile team that can pivot as the technology demands.”
Nevertheless, Graunfels said, “it doesn’t matter what tool is the hottest thing in the market. You still need a human to talk to the machine, to criticize and correct it. Machines don’t understand human delivery.”
The studio produces everything in one place, from rapid one‑hour animations to more complex short films. It also produces visualizations and films for real estate projects, an important niche for the company.
That combination of experience and technology has helped RUDE build a client base that, despite being a young company, already includes consumer brands, solar firms, military companies, government bodies, including the National Cyber Directorate, and more. Bejerano explained that most of RUDE’s work is business‑driven by customers in Israel and Jewish communities in the United States.
The team describes itself as small, adaptable, and deeply committed to its clients, emphasizing service as much as the final cut.
“We are boutique, and we love our work and the people we work with,” Eliasi said. “That translates into our service. We care for the companies we work with and pour our souls into the work.”
He contrasted this with what he sees as inconsistent service standards in Israel. The team prides itself on communication, reliability, and meeting deadlines. “A child can create a movie in AI,” Graunfels said. “But is it up to par?”
Bejerano, who came from a large agency with more than 100 employees, believes RUDE represents the future of the industry. According to him, traditional agencies are becoming less relevant as clients demand speed.
“Larger companies need to move faster, and having a lot of people doesn’t allow that to happen. Very easy to create today, but really hard to stand out,” he said. “The market is full of creators, and while advertising agencies will not disappear, their structure will have to change. A small multidisciplinary team can move from strategy to a finished film much faster.”
He believes the agencies that survive will be those that protect human thinking rather than old production processes. “We are not trying to recreate an advertising agency with AI tools. We are building a new creative model around the reality that a small, experienced team can now think, create, and produce under one roof.”
As AI accelerates production and lowers barriers to entry, RUDE argues that originality, emotional resonance, and human judgment, and not speed, will determine who stands out in an increasingly crowded field.
“The creative industry is moving away from long, fragmented production chains toward smaller, multidisciplinary teams that can take an idea from strategy to final execution under one roof. AI is not eliminating production, it is shifting its value away from routine technical work and toward ideas, creative direction, taste, storytelling, and human judgment,” Graunfels said. “As speed and technical capability become accessible to everyone, the real competitive advantage will belong to teams that can create work that feels original, emotionally resonant, and worth stopping for.”