Careline launches: PINK RADIANCE – A new skincare line inspired by K-Beauty
Skincare brand Careline has announced the debut of PINK RADIANCE, a new facial skincare line featuring five products tailored for a daily skincare routine, drawing inspiration from the world of K-Beauty.
The line combines plant-based PDRN, a collagen complex, hyaluronic acid, peptides, and vitamins, designed to provide hydration and nourishment while improving the skin's elasticity, firmness, and radiance.
The line includes a day cream with SPF 50, a night cream, a serum, a gel-cream with capsules, and a hydrogel mask.
The formulas were developed to help improve the appearance of signs of aging, refine the look of fine lines and wrinkles, and maintain a vital, radiant skin appearance over time.
Recommended retail prices: NIS 99.90 per product, NIS 18.90 for the mask.
Available at pharm chains and on the Careline website
GOLBARY launches a limited-edition modest collection
Fashion house GOLBARY has unveiled a limited-edition Fall-Winter 2026/27 collection designed specifically for women in the religious sector, successfully blending current fashion trends with modest, elegant cuts.
The collection features day and evening dresses, skirts, tailored suits, jackets, outerwear, and fashion accessories in sophisticated winter shades such as brown, burgundy, gray, cream, and deep blue.
Alongside the launch, the brand's branch on Rabbi Akiva Street in Bnei Brak has undergone a comprehensive upgrade, offering a renewed shopping experience complete with personalized service and styling advice.
Prices: Dresses starting at NIS 299.90, skirts starting at NIS 159.90, jackets starting at NIS 299.90, and tops starting at NIS 119.90.
Lancome opens a skin diagnosis pop-up at BIG Glilot
Luxury beauty brand Lancome is launching an exclusive pop-up dedicated to the world of Skin Longevity, marking the official Israeli launch of the LONGEVITY MD skincare line.
The complex will operate between October 16 and October 31, 2026, in the plaza located just outside the Super-Pharm branch at BIG Glilot.
As part of the experience, free professional skin diagnoses will be offered using the advanced Skin Screen device. Lasting approximately 15 minutes, the diagnostic sessions are designed to help tailor a personalized skincare routine.
The diagnosis requires advance registration and is subject to availability, with all registrants receiving a complimentary trial sample.
The LONGEVITY MD line is built on a sophisticated blend of science and biotechnology, focusing on maintaining skin vitality and youthful appearance over time.
It includes three distinct sub-lines tailored to different stages of aging signs: ANTICIPATE, INTERCEPT, and RESET.
A brand merchandise stand will also operate at the venue, offering a 15% discount on purchases, along with a gift comprising a premium bag and two products from the range in special sizes.
Where and when: BIG Glilot, in the plaza outside Super-Pharm, between October 16 and October 31, 2026.
Operating hours: Sunday–Thursday, 10:00–21:00; Friday, 09:00–15:00; Saturday, 11:00–20:30.
Free skin diagnosis, by advance appointment and subject to availability.
Fall classics: Ballet flats and Mary Janes at Gali
The Gali chain presents a fresh, contemporary interpretation of classic ballet flats and Mary Jane shoes for its Fall-Winter 2026–27 collection.
The collection includes flat models in rich autumnal shades, including burgundy, brown, dusty pink, cream, and black, enhanced with delicate bows, striking buckles, and glossy or matte finishes.
The versatile footwear is ideal for pairing with jeans, dresses, and skirts to create a feminine and comfortable look for everyday wear.
Price: Starting at NIS 79.90.
Available across the Gali chain and online.
Maybelline New York launches peel-off lip liner with a tattoo effect
Makeup brand Maybelline New York presents Super Stay Peel-Off Lip Liner™, an innovative gel lip liner that peels off after five minutes, leaving an even, natural stain that lasts for up to 24 hours.
It can be used precisely to outline the lips or applied for full coverage to create a subtle, natural look.
The product is available in four versatile shades.
Recommended price: NIS 45.
Available at retail networks, pharm chains, and select perfumeries.
Shiseido launches anti-aging serum for a firm, sculpted look
Japanese luxury skincare brand Shiseido introduces the Vital Perfection Intensive SculptDefine Serum, a new anti-aging serum backed by over 30 years of research and designed to dramatically improve the look of facial contours, firmness, and radiance.
The advanced formula combines D-AminoLift Complex™ with niacinamide and licorice extract, and is intended for both morning and evening use.
According to brand data, a visible improvement in the appearance of skin sagging can be noticed after just one week of consistent use.
Price: NIS 740 for 40 ml, NIS 1,100 for 80 ml.
Available on the Lilit website and at leading pharm chains.
SABON launches Vitamin C Radiance Mask
SABON presents the Vitamin C Radiance Mask, a vibrant orange gel mask engineered to impart a fresh, vital, and glowing complexion.
The nourishing formula combines naturally derived vitamin C and lemon water alongside water micro-beads that release instantly upon application, delivering an immediate sensation of freshness and deep hydration.
The mask works its magic within just 10 minutes, offering a revitalizing skincare experience complemented by a refreshing citrus scent.
According to brand tests, after the very first use, 100% of users reported skin that looked more radiant and fresh, and 96% reported a feeling of hydration.
After four weeks of regular use, users also noted a more even and refined overall appearance.
Price: NIS 199.90.
Available at SABON stores and on the GOLF&CO website.
Getting back to routine: How to create a pleasant, calming bedtime routine for your baby
Dr. Fischer recommends incorporating the Kamil Blue Sensitive series into the evening as an essential part of a regular, soothing bedtime routine for infants.
The gentle series includes a mild shampoo and soap-free body wash, enriched with calming lavender and chamomile extracts alongside Pro-Vitamin B5, making it ideally suited for extra sensitive skin.
Establishing a consistent bedtime routine - incorporating a warm bath, gentle touch, feeding, and a quiet activity such as a story or lullaby - helps the baby transition smoothly and gradually into a restful sleep.
The series includes a tear-free shampoo and gentle body wash, available in convenient 500 ml and 1-liter sizes.
Recommended price: NIS 23.90–33.90.
Available at pharm chains, retail stores, pharmacies, and select outlets.
SodaStream launches a new design for its flavor collection
SodaStream has rolled out a sleek new bottle design for its flavor syrups, aligning with PepsiCo's international design language to feature a clean, minimalist aesthetic and a much more convenient, precise pouring experience.
The bottles are crafted entirely from 100% recycled and recyclable plastic, with the exception of the cap and label.
The refreshed collection includes classic Pepsi, 7UP, and Mirinda flavors, alongside premium mixers for non-alcoholic cocktails and sugar-free fruit flavors featuring lemonade, passion fruit, raspberry, wild berries, and red grapefruit.
A single 440 ml flavor bottle yields up to six 1.5-liter bottles of sparkling beverage.
Price: NIS 21 per unit.
Available on the SodaStream website, via the telephone order center at *9880, and at leading retail chains.
Selena Gomez's Rare Beauty arrives in Israel
International beauty sensation Rare Beauty, founded by the renowned singer and entrepreneur Selena Gomez, is officially launching in Israel exclusively through the Be Pharm chain.
In the initial phase, brand products can be purchased directly via the chain's mobile app with nationwide delivery, and they are expected to land on physical store shelves in the near future.
The collection features highly anticipated items including liquid, cream, and powder blushes, nourishing lip oils, glosses, highlighters, and versatile body and hair mists.
Products are made available via parallel import.
McDonald's Israel expands McNuggets® sauce variety and launches two new flavors
McDonald's Israel is expanding its popular McNuggets® dipping sauce range with the introduction of two exciting new flavors: Creamy Chili, which pairs a subtle sweetness with a delicate touch of spice, and Gold, a beloved returning favorite blending honey, mustard, and chili.
To celebrate the launch, the chain is offering a limited-edition collector's box featuring all seven distinctive McNuggets® sauces for just NIS 20, or NIS 10 as an exclusive app benefit.
The special box is available across approximately 150 branches nationwide, and the sauces can also be conveniently added to delivery orders.
Breaking the Sky: The story of Orna Gavriel from addiction to recovery and growth
Orna Gavriel - a personal coach, group facilitator, and expert guide for processes of change and addiction recovery - shares her powerful personal journey in her newly released book, Breaking the Sky. The memoir details her path from a complex childhood, through severe addiction and destructive relationships, to ultimate liberation and the choice to build a renewed life.
Gavriel, who holds both a bachelor's degree in criminology and a master's degree in gender studies, weaves an open and vulnerable personal narrative throughout the book while equipping readers with practical tools for navigating crises, dismantling destructive behavioral patterns, and fostering deep emotional resilience.
Today, she actively guides individuals through life-altering transitions, delivers impactful lectures and workshops on recovery, leadership, and emotional independence, and dedicates her career to helping others find a new path even out of the darkest crisis situations.
The book delivers an inspiring message that even from the most difficult circumstances, profound personal growth and a completely different future are entirely possible through accountability, honesty, and perseverance.
An English edition is slated for release soon on Amazon.
Less stress, less loneliness: The sea's impact on reservists
A comprehensive survey conducted by the Ziv Neurim organization among 187 participants in the "Ziv Miluim" program sheds light on the profound contribution of maritime activity to psychological well-being and successful readjustment to civilian routine.
92% of participants reported that the sessions give them peace of mind, 88% experienced a decrease in stress and alertness, and 84% noted that the group helped them feel less alone.
The initiative, which launched in 2024 with the vital support of the Azrieli Foundation's SSI program, combines invigorating sea activities like surfing, paddling, and open-water swimming with structured group meetings and professional mentoring.
Its core mission is to reinforce personal resilience and assist IDF reservists as they transition smoothly from rigorous military service back to family life, employment, and daily routine.
84% of participants reported an improvement in coping with transitions between reserve service and civilian life, and 76% noted that they apply the tools acquired in the program directly to their daily lives.
Without exception, all participants expressed a strong desire to continue taking part in the program moving forward.
The initiative currently operates across 14 specialized maritime centers nationwide.
Reservists wishing to join can reach out to the organization directly by phone at 09-7710314 or via social media, with a guaranteed response provided within 24 hours at the latest.
Maccabi-Dent launches first-of-its-kind academic track for dental hygiene
Maccabi-Dent, in collaboration with Maccabi Healthcare Services and Ariel University, has launched an unprecedented combined academic track leading to a bachelor's degree in Health Systems Management alongside full professional certification in dental hygiene.
The comprehensive program includes extensive clinical training, ensuring that upon graduation - subject to meeting all Health Ministry requirements - graduates receive an official practicing license in dental hygiene.
The track is fully funded by Maccabi-Dent in exchange for a commitment to work within the network for four weekly shifts over a period of three years following graduation.
Classes are structured to take place three times a week, seamlessly integrating in-person studies at Ariel University, digital distance learning, and hands-on practical experience across clinics nationwide.
For further details and registration inquiries: Contact via WhatsApp at 052-6019877, email academy@maccabi-dent.com, visit the Maccabi-Dent website, or call the center at *6300.
Ofer Malls offer discounted tickets for Hanukkah show Kesem Shel festi'Gal
The Ofer Malls group has joined forces with the major theatrical production Kesem Shel festi'Gal (Magic of Festigal) set to hit stages for Hanukkah 2026. Through this collaboration, My Ofer app users can secure tickets for just NIS 109 instead of the standard NIS 159, up to a maximum of four tickets per customer.
Tickets under this exclusive promotional benefit can be purchased between October 18 and November 6, subject to promotion terms and inventory availability.
As an exciting bonus to the collaboration, the star-studded cast will host special meet-and-greet events at Ofer Malls across the country, offering fun activities and memorable photo opportunities for children and families.
The star lineup features beloved figures including Yuval Hamevulbal, Tal Mosseri, the Sapir family, Michal Haktana, Nati Higati, Dana Bandana, and many others.
Directed by Udi Gottshalk, the spectacular show will feature 25 talented performers - including prominent children's stars, actors, dancers, and acrobats - taking audiences on a magical musical journey to the "Wish Factory" complete with grand stage sets, dazzling special effects, and unforgettable hit songs.
Where and when: Meet-and-greets with the stars will take place at Ofer Malls nationwide between October 19 and November 1, 2026.
The show will run throughout Hanukkah at various major venues across the country, including the Beit Maccabi Sports Hall in Rishon Lezion, the International Convention Center in Haifa, and the International Convention Center (Binyenei Ha’uma) in Jerusalem.
