An official FIFA and LEGO collaboration will bring a World Cup-themed interactive fan experience to northern Israel for three days this summer, offering free admission to children and families at Sha'ar HaTzafon Mall in Kiryat Ata.
The event, billed as part of the 2026 FIFA World Cup, combines sports challenges, LEGO building, and digital competitions. Organizers announced the Kiryat Ata venue will be the only location in northern Israel to host the official FIFA-LEGO collaboration this summer.
Upon entering, participants will receive a "Player Card" and complete a series of stations designed to simulate elements of a World Cup-style tournament, according to the announcement from the organizers.
The first station challenges children to build a miniature version of the FIFA World Cup trophy using LEGO bricks. Participants will be allowed to keep the model and receive a stamp on their player card.
Children can create their own jerseys, inspired by real teams
A second station features a reaction-time and agility challenge using the “Blazepod” light system, a training platform used by professional athletes. Children aged six and older will compete to record the fastest times and highest scores.
According to organizers, daily winners will receive a LEGO "Highlights" set and be featured on social media.
The third stage includes an official FIFA-themed photo booth centered around a large-scale LEGO replica of the World Cup trophy and a stadium backdrop. Children who complete all stages and collect the required stamps will be eligible to receive an official FIFA poster at the LEGO Store.
In addition to the structured activities, the event will feature a free-build area where children can create jersey designs inspired by national teams expected to compete in the 2026 World Cup. An exhibition of LEGO models will also be displayed throughout the venue.
Organizers are also offering event-specific promotions, including discounted Build A Minifigure sports-themed figures and a FIFA LEGO magazine for customers purchasing qualifying FIFA-themed LEGO products, while supplies last.