Shoval Azur
Ahead of the World Cup: The shirts you will want to wear even after the tournament is over
From the mat to the street: Lululemon redefines what you wear to pilates
From paratroopers officer to designer: Inbar Noy launches a fashion brand in the midst of war
I went to sleep with dirty laundry. In the morning it was already ready
Electrolux's new washing machine is one of the most convenient I have tried – it can be scheduled to finish exactly when you want, and its operation is incredibly simple.
IL MAKIAGE launches foundation with 50 shades and artificial intelligence
Luminous Foundation offers customization through an AI-based Quiz at NIS 289. Alongside it, nine more new products – from magic dishwasher capsules to new bags by designer Noam Hazan.
Clarins launches innovative two-phase serum with vitamin C and glycolic acid
Multi Active Glow Serum combines stabilized Vitamin C and glycolic acid in a two-phase formula. Alongside it, nine more new products—from Doritos Curry Coconut to a combined microwave oven.
Ruti Broudo makes a move no one saw coming
The restaurateur and entrepreneur is making a surprising step and entering the beauty world. Dr. Udi Bar chose her as the face of his new campaign.
The microwave that replaces the oven: Does it really work?
We reviewed the flagship product in Electrolux’s new microwave series – a device that promises to fry, grill and bake without oil. The results surprised us.
The Korean trend arrives in Israel: Single-use skincare capsules at Super-Pharm
Super-Pharm launches the SUPERGLOW+ series – single-use Korean skincare capsules with vitamin C and hyaluronic acid. Alongside them, ten additional new products are hitting the shelves.
Bar Refaeli opens a store at Duty Free – and launches something you haven’t seen before
The model and businesswoman unveils a new pop-up for her skincare brand at the airport – and launches an exclusive product that combines makeup and skincare in one step.
From an eyebrow gel to the coffee everyone is drinking: The products driving us crazy this month
The pimple patches that took America by storm are finally here, IL MAKIAGE launches a serum that promises fuller brows, and Nespresso brings a collection that will make your winter. What else is new?
Bar Refaeli launches Livelle pop-up at Ben-Gurion Airport duty-free
The pop-up, which will operate through February 9, showcases a new CC cream that combines skincare and makeup.
Delta opens winter season with new leisure collection
Winter 2025–26 leisurewear, soft textures, and a variety of new sets are joining Delta's shelves. Alongside the launch, new products this week also come from Max Brenner, L’Occitane, and more.