Brand news: Who got a facelift and what size determines

Among the leading styles this season are classic aviator models that underwent a refreshing evolution: Instead of thin metal frames, this season features thick, sculptural acetate frames with a powerful presence, highlighted by a double bridge. Another statement hit: Bayon and geometric-cat glasses – narrow, elongated, and particularly small cat-eye frames inspired by the 1950s and 1960s, alongside hexagonal, square, and triangular frames. The sharp corners create an architectural and modern look framing and emphasizing facial structure. Monolithic-sporty mask glasses: Huge frames inspired by motorsport and alpine sports covering a large portion of the face and dominating high street-style looks. In the color palette, classic black makes room for wine-burgundy and olive green, alongside smoked transparent acetate exposing the internal metal rod, giving it the appearance of fine jewelry. Do not let the thick and massive look intimidate you: The frames are crafted from ultralight materials and incorporate hidden technology, emphasizing comfort.

Among the innovations are fast-darkening lenses. One of the prominent trends this season is the disappearance of technology inside the design: Smart glasses incorporating built-in AI assistants, speakers, or cameras embedded in a design that looks and feels like a fashionable, classic, and lightweight frame.

At the center of development stands A.U.R.A Advanced Ultra Radiance Amplifier technology: A patent enhancing light reflection from the skin and providing an immediately vital, radiant look. The makeup features medium-to-full buildable coverage in a non-greasy, barely detectable sensory texture.

The La Bebe Blush collection – a cream-to-powder blush stick formula by makeup brand ERAA, developed by professional makeup artist El Adida – achieved overwhelming success thanks to the convenience of a creamy product, powder finish, high durability, and six flattering shades. That success led to the brand's next chapter: Launching Bronzer O Beurre – a butter-textured bronzer with a silk finish, filter effect, and a natural sun-kissed look.

Similar to the blushes, the bronzer was born from the experience and knowledge accumulated by Adida over more than a decade in the makeup industry. It is based on ERAA's worldview: Developing products that combine professional performance with a simple, convenient user experience. The bronzer's name draws inspiration from the French beurre – butter – describing its soft, velvety texture that melts and blends seamlessly into the skin. The formula contains skincare ingredients and rich pigment. It is offered in three shades: Cafe O Lait, Croissant O Beurre, and Pain O Chocolat.

Over 30 years of research on sagging skin led international skincare brand Shiseido to launch Vital Perfection Intensive SculptDefine Serum – a new serum addressing collagen network and muscle weakening, slowed nutrient delivery to the skin, and decreased neural function simultaneously.

At the heart of the formula lies Dtext-AminoLift Complexity™ complex, combining niacinamide, D-aspartic acid, and SafflowerRED™ ingredient, alongside ReneuraRED™ technology and licorice extract. This combination of ingredients helps reinforce the skin's internal structure and improves its natural resistance to gravity. For the first time, the product unites benefits from the series' two beloved products – LiftDefine Radiance Serum and Night Concentrate – into a powerful morning and evening solution delivering firmer, sculpted, and more radiant facial contours.

Concurrently, the brand continues developing its dermo-care solutions, launching Panthenol – a therapeutic body wash available in three soothing fragrances: Classic, fresh, and cotton. The body wash was specially formulated for sensitive skin, offering gentle, effective cleansing alongside skin restoration and soothing, without causing dryness, redness, or discomfort. The formula is enriched with proven active ingredients: Panthenol Pro-Vitamin B5, hyaluronic acid, and aloe vera.

Facial cleansing is one of the most critical steps in a daily skincare routine. Skincare expert Keren Bartov ties it to a pampering, soothing experience, launching Milky Cleanser – a milky, velvety cleanser developed under the concept that cleansing should be gentle, nourishing, and protective of the skin's natural moisture balance.

The rich formula removes dirt and daily accumulation without a drying sensation. It relies on a combination of hyaluronic acid and soothing ingredients such as aloe vera, chamomile, and calendula. The product spreads easily across the skin, leaving it clean, soft, and fresh, suitable for standalone use or as a complementary step following micellar water.

Planning a trip soon? Travel brand Rollink introduces the next generation of travel gear while capturing prestigious awards. The Israeli brand – among the first worldwide to develop the folding luggage concept – launches new products, including a folding trolley suitcase with a hardshell front and built-in USB port, along with a dedicated flight backpack featuring a hard casing for maximum laptop protection. Both products won first place at the European Design Awards EPDA 2026 in the luggage and lifestyle category for the third consecutive year, as well as second place in the Travel Sentry competition for a pathbreaking marketing campaign demonstrating folding luggage durability under extreme conditions. Rollink continues leading travel and lifestyle through a winning combination of functionality, innovation, and meticulous design.

Alongside the celebration of design, the fair will host a moving tribute this year: A special store in memory of late fashion designer Eden Shalom, featuring select pieces from her final collections – a rare opportunity to appreciate her talent and honor her memory. Mark your calendars: The Container House, Jaffa Port, November 12–14, 2026.

Who says a coffee machine must settle for a purely functional role? International coffee brand Nespresso and Austrian crystal brand Swarovski launch the limited Festive 2026 collection, connecting daily coffee rituals with crystal glamour, giving coffee a colorful, sparkling, and stylish twist. At the center of the collection stands the luxurious CitiZ Platinum x Swarovski coffee machine, embellished with 44 crystal stones.

Espresso and lungo lovers have a reason to get excited: Nespresso x Swarovski Pixie Espresso Cups in stainless steel feature the iconic Pixie series design with vibrant colors and shiny accents – green for espresso, pink for lungo. For dessert: Nespresso x Swarovski Milk Chocolate Cubes – 55% milk chocolate cubes cut in a crystal-inspired shape, produced in Switzerland using Madagascar cocoa carrying Rainforest Alliance certification.

And coffee itself is indispensable: Two indulgent flavors launch in the Vertuo collection – Hazelnut Brownie Flavored inspired by hazelnut brownies, and Blueberry Cheesecake Flavored inspired by blueberry cheesecake. Original machine owners can enjoy Hazelnut Brownie Flavored and Blueberry Cheesecake Flavored as well.

Marking International Month for the Elimination of Violence against Women, Bigudit – WIZO's second-hand store chain – leaves its permanent locations for pop-up venues at Ofer Malls owned by Melisron Group (Ofer Ramat Aviv, Grand Mall Petah Tikva, and Grand Canyon Haifa).

After years as a leader in Israel's hummus category, Strauss's Ahla brand takes a leap, breaks the mold, and launches Ahla's Hummus Joint – a new hummus cracking the precise taste and texture of an Israeli hummus joint, bringing it straight to the home refrigerator. Beyond authentic flavor, Ahla does not compromise on food safety standards: The packaging was upgraded with a clean, new design feeling like the real thing.