SOSA and the New Jersey Economic Development Authority have launched NJ BASE, a first-of-its-kind innovation center in New Jersey aimed at attracting global technology companies and accelerating foreign direct investment into the state, according to a joint announcement by the organizations.
The center, formally called the New Jersey Business Acceleration and Soft-Landing Ecosystem, will serve as a launchpad for international startups and businesses seeking to enter the US market through New Jersey. Its first phase is expected to include about 20 international companies in a six-month business immersion program.
A soft landing for global companies
The program will provide participating companies with fully subsidized workspace, business support, and direct connections to leading New Jersey corporations. The goal is to create commercial opportunities and help companies establish a long-term presence in the state.
Located minutes from downtown Manhattan, the center includes coworking spaces, private offices, and dedicated areas for conferences and professional events. It is expected to host demo days, investor forums, expert panels, and meetings with public and private-sector stakeholders.
SOSA, an international innovation company that designs and operates innovation centers around the world, said NJ BASE will connect global startups with validated corporate needs in New Jersey. JPost recently reported on SOSA’s role in the New Jersey tech hub and on the company’s broader innovation-center model.
New Jersey looks to strengthen its innovation economy
NJEDA CEO Evan Weiss said the initiative reflects New Jersey’s effort to position itself as a destination for international business and talent. He said the center would provide entrepreneurs with resources, partnerships, and support to scale their companies in the state.
The launch comes as US states compete to attract foreign technology companies and build regional innovation hubs outside traditional tech centers. JPost has also reported on Israeli technology companies operating in New York and on Israeli high-tech fundraising trends in 2025.
NJ BASE’s first cohort is expected to include about 20 international companies, each receiving six months of business support aimed at turning market access into long-term commercial activity in New Jersey.