New snacks, drinks, ice cream, and kids phone hit Israeli shelves

Osem is expanding its Apropo Tubes series - the crispy tubes launched last year that have already built a loyal audience - with a new cheddar flavor that adds a richer, more fatty layer to the range. Cheese snack lovers will find here a successful combination of texture and taste - crispy enough, cheesy enough, and without leaving an aftertaste. An addition that stands on its own rather than just filling a gap.

The Schweppes brand is expanding its range with a Lemon Lime series - a flavor that is gaining demand in the Israeli market and is estimated at about NIS 43M per year. The series comes in two versions: Regular and sugar-free. This is not a revolution - lemon lime is already a familiar flavor - but loyal fans of the brand looking for a light and refreshing summer alternative will find a successful and very refreshing drink.

Protein ice cream is a category that usually requires compromise in taste, texture, or both. Pro Cream, an Israeli brand that recently appeared on supermarket shelves, is trying to break this rule. The ice creams contain 15-17 grams of protein per serving and 191-244 calories per 100 grams - good figures compared to competitors. Flavors include macchiato coffee, hazelnut, salted pretzel, chocolate fudge, and French vanilla. The texture is creamy, and in our tasting, the fudge and hazelnut flavors stood out as especially pleasant surprises.

Soglowek is expanding its “Thin Thin Thin” series with smoked beef pastrami in an extra-thin slice. The pastrami contains 18 grams of protein per pack, 3% fat, and is gluten-free, with a resealable closure that helps maintain freshness. The thin slicing works well: It is more precise for sandwiches, more convenient for snacking, and more enjoyable than thicker versions. The smoky flavor is present without being overpowering. A neat solution for a quick meal or a post-workout snack

Hellmann’s, one of the most well-known mayonnaise brands in Israel, is switching to a squeeze bottle. The change sounds small, but anyone who has tried to empty a mayonnaise jar completely will understand its significance. The new series includes two products: Real mayonnaise and a vegan spread with about 45% less fat. The recipe has changed in the transition, something loyal consumers will notice - for better or worse. Those looking for convenience in serving will find this a good solution.

Badin, the veteran laundry brand, is launching two new concentrated fabric softeners inspired by spa fragrances. Inner Glow combines fruity and floral scents with a touch of vanilla, and Pure Harmony brings scents of rose, hibiscus, and red fruits. Both are rich and noticeable. Anyone who likes laundry scents that linger on clothes will find plenty here.

The Laline chain has launched its Summer 2026 collection in a warm desert color palette: Brown, orange, shades that match a beach atmosphere. The collection includes straw bags, hats, beach towels, reusable cups, hair accessories, and a variety of candles and fragrance diffusers. This is not a collection that reinvents the wheel - Laline does this every summer - but it does it well: The items are stylish and coordinated, making it easy to build a successful gift set for a vacation or event.

KIDIPHONE+ is a smart phone for children aged 5-12 that tries to solve one of the most common parenting dilemmas: The child wants a phone, and the parent wants peace of mind without giving full internet access. The solution here includes voice and video calls, precise GPS location, an SOS button for emergencies, voice chat and messages, all under full parental control via a dedicated app on the parent’s phone. Parents can lock the device at specific hours, set safe zones, track location, and more. The device is small and very lightweight, weighing about 65 grams, with a color touchscreen, a camera, and a strong battery. It comes with a ready-to-use SIM, case, carrying strap, and screen protector.