In less than a month, an exceptionally unusual and intriguing food truck will arrive in Beersheba, serving food based purely on corn. Between June 22 and 25, Sugat's food truck will operate at the BIG complex in the city, inspired by the company's iconic corn can.
As part of this move, carried out in collaboration with the social media agency LIMA, Sugat is promoting one of the most beloved and accessible products in the Israeli kitchen – canned corn – and turning it into the star of a colorful, creative, and flavor-filled culinary experience. The public will encounter a branded food truck, inspired by Sugat's corn can, with original and surprising dishes all based on corn. The goal: To meet and pamper consumers with delicious and interesting dishes, prepared from a simple raw ingredient that everyone knows and loves.
The move will be accompanied by extensive digital activity and collaborations with food influencers, including Kobi Edri, Ruby Michael, Shahar and Oren, Guy Shukrun, Ben Shai, Yael Carmon, Shayna Gershovitz, and more, who created especially delicious dishes for the activity and will come to the field, document, and create a lot of appetizing content.
According to Yael Podolski, Marketing Communication and Digital Director of the Sugat Group: "Corn is a product that Israelis love very much, children especially connect to it, and it is found in every home. The possibilities for integrating corn into the kitchen are endless. So we took Sugat's excellent corn and we are turning it into a fun, tasty, and surprising experience. This summer we are going out to meet the public up close, with good food, good content, and a lot of inspiration."