The World Cup is approaching: A month of international football celebration kicks off this coming Thursday, and for the Israeli consumer, this represents the opening salvo of a targeted sales season across retail networks. An examination of market preparations ahead of the tournament broadcasts and home hosting reveals a rollout of discounts in the food, electrical appliances, viewing products, and children's equipment categories.
The sports and fashion footwear chain Gali is focusing ahead of the tournament on equipment for home and neighborhood pitches, with promotions valid until the end of the month, June 30. The chain is offering a series of footballs in six different designs styled in the colors of the leading national teams' flags, including Argentina, Brazil, England, Spain, and France, at a promotional price of NIS 19.90 instead of NIS 49.90, provided the benefit is conditioned upon a purchase of store products totaling NIS 200 or more. Concurrently, the children and youth futsal shoes category, designed for games on hard surfaces in yards and schools, is priced at NIS 199.90 per pair, while the entire sports footwear department for children, women, and men is participating in a promotion offering a second pair for NIS 59.90.
In the realm of home culinary hospitality, the Tiv Taam chain is launching a broad deployment of promotions on dedicated products for match nights, which will be valid until July 12 at all branches of the chain and on its online website. Among the meat products and light meals, one can find beef burgers or Texas and Mexican–style burgers by Zilber (in packages of 400 to 480 grams) as well as mini burgers with lamb for NIS 29.90, Willi Food Margherita pizza in a 6–pack for NIS 20, and two packages of Tirat Zvi kabanos (120 grams) for NIS 20.
In the nuts and alcohol sector, the chain is offering pistachios, cashews, or a nut mix by Sasson Hakole (225/250 grams) for NIS 19.90, three bottles of Weihenstephan beer 500 ml for NIS 33, and two bottles of Tomatito Sauvignon Blanc wine for NIS 110. Additionally, between the dates of June 11 and 20, a "Find the Trophy" promotion will take place on the online website – customers who make a purchase of NIS 300 or more and locate the trophy illustration among the website's pages will receive one gift of their choice out of three options: A nut mix, a four–pack of Heineken beer (250 ml), or cream ice cream.
Burger lovers who prefer ready–made solutions will find an answer at the Moses Shop chain, which is launching two special beef burger dishes (200 grams) that will be offered at the branches starting this coming Thursday and until July 19. The first dish is "Chili Gol Carne," which features a Mexican twist of nachos and pepper ketchup, and the second is "American Glory," based on two patties, smoked asado, and vegan cheddar. Alongside the dishes, the chain is offering a special World Cup deal for only NIS 99, which includes one of the special dishes, a side dish, a drink, and a limited–edition item of choice – a shirt or a football designed with inspiration from the tournament.
In the electronics and viewing products sector, the Super–Pharm Online website presents several significant discounts, though it should be noted that their validity is relatively short. A 50–inch smart television screen from the Prosonic brand (model U50UHD3) supporting 4K and the WebOS3 operating system is offered at a price of NIS 899 instead of NIS 1,699 until June 25. Beverage cooling solutions on the website include a portable home ice machine by PEERLESS, which produces up to 12 kg of ice per day, at a price of NIS 249 instead of NIS 399 (valid until June 10 only), alongside a compact 50–liter office refrigerator including a freezing compartment by the Premier brand, whose price is set at NIS 369.
The picture of electrical appliances and home accessories is completed by the Erco chain, which is launching a sales campaign under the title "Conquering Big Time" that will continue until July 31 or until stocks last. In the field of mounting brackets for screens, the chain is offering a wall–mounted bracket with tilt for 26 to 65–inch screens for NIS 55 instead of NIS 66, and a bracket without tilt for larger screens (32 to 75 inches) for NIS 65 instead of NIS 77. Cooling and hosting solutions at the chain include a 20–liter digital air cooler by Tornado (110W) with a remote control for NIS 499 instead of NIS 677, a plastic ice machine with a capacity of 0.8 liters for NIS 219, and a stainless steel ice machine with a capacity of 1.1 liters for NIS 259 instead of NIS 393.