Israeli sports-tech company Pixellot has renewed its partnership with the Maccabiah Games to provide worldwide broadcast coverage of the world’s largest Jewish sporting event through a dedicated interactive streaming channel, allowing families, athletes and fans around the globe to follow the action in real time.
The partnership, valued at tens of thousands of dollars, marks the second consecutive year of the broadcast initiative and builds on Pixellot’s long-standing support of the Maccabiah by expanding access to competitions across multiple sports, age groups and skill levels.
Using Pixellot’s automated production technology and digital platform, competitions in basketball, football and a variety of other sports will be captured and streamed on a globally accessible channel. Alongside the live events, viewers will also have access to additional features and wraparound programming designed to bring the atmosphere of the Games to audiences in Israel and throughout the Jewish diaspora.
“We are pleased to partner with the Maccabiah Games once again and support this remarkable celebration of sports and community,” said Pixellot CEO Doron Gerstel. “Our technology was built precisely for moments like this –giving athletes at every level the platform they deserve, while keeping families and communities globally connected, even when they cannot be there in person. This is a prime example of how Israeli innovation makes sports truly accessible to everyone.”
The initiative is designed to ensure that parents, relatives and supporters who are unable to attend the Games in person can still follow athletes throughout the tournament, creating an interactive viewing experience that connects communities across continents.
Maccabiah CEO: Pixellot to make Maccabiah 'more accessible than ever'
Maccabiah CEO Roy Hessing said the partnership reflects one of the event’s central missions of strengthening ties among Jewish communities worldwide.
“The Maccabiah is all about uniting Jewish communities from around the globe, and our goal is to ensure that geography is no barrier to experiencing the games,” Hessing said. “Through our collaboration with Pixellot, thousands of families, friends and fans can follow the competitions and athletes in real time, becoming an active part of the world’s largest Jewish sporting event."
"This initiative allows us to broaden our reach and make the Maccabiah more accessible than ever before,” he added.
The digital platform is, as expected, providing comprehensive coverage throughout the Games, giving participants across all divisions greater exposure while enabling supporters around the world to share in the Maccabiah experience regardless of where they are.