Adidas
Adidas apologizes for campaign featuring disabled IDF soldier following calls to boycott
The initiative, limited to local Israeli outlets rather than running globally, included posters and videos featuring disabled athletes who require only one shoe because of limb differences.
Adidas faces boycott calls over 'single shoe' campaign with former Israel soldier and amputee
7 items we loved this week
Futsal’s ‘Shefel Cup’ returns to Jaffa Port
Adidas drone show sparks outrage over imagery of shoe 'stepping' on the Acropolis
Ministry of Culture files lawsuit alleging violation of archaeological legislation.
Adidas opens branches in seven complexes of the Rani Zim Group in the Arab sector
The international chain will open branches in Seven Tamra and Seven Taybeh, covering a total area of over 600 square meters.
Adidas just sold off its final Yeezy shoe, with some of proceeds going to fight antisemitism
Adidas donated 50 million euros to organizations “combating discrimination and hate, including racism and antisemitism,” including the ADL.
Adidas and Les Mills announce strategic partnership
Les Mills and Adidas have announced a new strategic partnership aimed at revolutionizing the fitness and training world, alongside the launch of a joint professional apparel collection.
Adidas launches new running shoes ahead of the Leumi Bank Tel Aviv Marathon 2025
The shoes are intended for fast-paced training and high-performance technology. They are built for long-distance running and tempo training.
Where you train determines what you should wear
The key to staying motivated lies in finding the right workout and clothing that encourages you to dress up and head out, whether for a run, Pilates, or a gym session.
The "ugly" sweater gets a chic upgrade: This week's 7 must-have items
From a burgundy tailored set to the season's best-selling UGG slides, discover the stylish picks that caught our eye this week.
Adidas reaches settlement with Kanye West, ending fight following antisemitic comments
In October 2022, Adidas announced an immediate end to its partnership with West following the performer and designer's offensive behavior and antisemitic comments.
Adidas, Hoka and Asics: Running shoes with 4D tech & improved stability
Adidas, Hoka, and Asics launch new running shoes in Israel with 4D technology, energy return, and improved stability for better performance.
Adidas Ultraboost 5 - focus on energy return
Adidas launched in Israel the Ultraboost 5 shoes from its popular series. They offer improved energy return, an upper that offers a more airy feel and a newly designed insole.
