Apple

Apple's official Pride band for the Apple Watch has landed in Israel

Ahead of International Pride Month, the iStore chain has begun marketing Apple's 2026 Pride Edition in Israel.

Apple Pride Collection
Rendering: iPhone 18 Pro

Apple will upgrade iPhone 18 Pro screens with new technology

MacBook Neo

Apple's experiment succeeded: The sales of the MacBook Neo are breaking records

iPhone 17 Pro Max

Apple is developing a solution for iPhone theft on the street


Apple will present new AI tools for image editing

The upcoming update to Apple's operating systems is expected to introduce a significant improvement in AI capabilities, with an emphasis on generative image editing.

iphone 17

The first cataract surgery was performed using Apple’s Vision Pro

An eye surgeon from New York has already completed hundreds of cataract surgeries while wearing Apple’s glasses.

Apple's Vision Pro

Report: The new foldable iPhone will arrive with surprising compromises

Apple’s first foldable iPhone is expected to cost about $2,000, but new leaks reveal significant compromises in design and hardware.

Rendering: Foldable iPhone

Apple reveals how the MacBook Neo launch video was created

Apple is releasing a rare glimpse into the production processes of the "Hello" video for the new computer, which has broken sales records since its launch in March.

MacBook Neo

Apple plans a revolution in the MacBook series

Reports indicate that the tech giant will launch a new flagship model called "MacBook Ultra" as early as the beginning of 2027.

MacBook

Drama at Apple: Tim Cook steps down as CEO, John Ternus will replace him

After 15 years in which he turned Apple into a financial monster worth over 4 trillion dollars, Tim Cook is leaving the CEO chair.

Tim Cook, Apple's CEO

UK to face 'big tariff' if it doesn't drop tech tax, Trump says

Trump's threats come ahead of a visit by Britain's head of state, King Charles, who the US president hopes can help repair the strained relationship between the two countries.

US President Donald Trump delivers remarks on tariffs in the Rose Garden at the White House in Washington, DC, US, April 2, 2025.

Apple has begun manufacturing the new camera components for the iPhone 18 Pro

Suppliers have begun early production of variable aperture mechanisms, enabling physical depth of field control and significantly upgrading pro photography in upcoming flagship devices.

The camera system in the iPhone

Tim Cook steps down as Apple CEO after 15 years, with insider John Ternus set to replace him

Apple named longtime hardware chief John Ternus as its next CEO, tasking him with steering the company after Tim Cook as the iPhone maker gears up for an industry shift.

The Apple company logo.

Apple says goodbye to LCD: The iPad Air will get an OLED display in early 2027

Apple’s transition to advanced display technology continues, with the iPad Air model expected to be upgraded with an OLED panel next year.

iPad Air M3