Gym

How infrared became the hottest trend in the wellness world?

What started with face masks and aesthetic clinics has become a global trend in the fitness, recovery, and longevity world. This is how infrared stepped into the center stage.

How infrared became the hottest trend in the wellness world?
Regular pull-up and close-grip pull-up

At home or in the gym: The 5 most effective exercises for strengthening back muscles

People arrive at their first workout full of motivation – and sometimes also with a desire to “make up” for lost time

Fitness trainer reveals: This is what causes you to stop exercising after a short time

Prayer in a Safed bomb shelter.

Winning the psychological war: How Israelis endure Iran’s war of nerves


Our home: The blessed sports initiative of the fitness studio

Habait Shelly, a studio for Reformer Pilates and functional training, is offering free training sessions on a space-available basis for reservists (men and women) until the end of April.

Habait Shelly - a studio for Reformer Pilates and functional training

Holmes Place Group won the tender to operate the Holmes Place Family club in Be’er Ya’acov

The new Holmes Place club in Be’er Ya’akov, the group’s 13th Family club, spans an area of approximately 3,400 square meters.

 Keren Shtevy, CEO of Holmes Place Group

The home revolution: When the world of design meets the gym

The home gym, once considered a luxury or a compromise for those without time to visit a fitness center, is gradually becoming an integral part of the modern home.

 Tzahi Nahum, CEO of JustFit

One shekel discount for every day of reserve duty: The special benefit from Space

One of Israel's leading fitness club chains is launching a special promotion for reservists: for each day of service, they receive a one-shekel discount.

 Space fitness club

Great sets for gym workouts – in case you find yourself in the news

We took a look at the options that activewear brands are currently offering consumers, with outfits that will ensure you stand out (for the right reasons).

 Alo Yoga – top NIS 315, tights NIS 640

Sporter expands operations and launches a 1,000+ sqm fitness complex

Sporter continues its expansion trend with the opening of a new complex in Sha’ar Hatzafon Mall (Kiryat Ata). The complex marks a significant step as part of the chain’s growth strategy.

 Sporter

With customized training: Kolnoa Peer Gym launches a membership for teenagers

Kolnoa Peer Gym is launching a membership for teenagers aged 12-16 with customized training in small groups and personal attention, including boxing, Pilates, functional training, and more.

 Kolnoa Peer Gym launches a membership for teenagers

Creating modernity and functionality: A glimpse into Holmes Place's new complex

The Holmes Place Group and Zemach Hammerman inaugurated a new complex in Hadera, featuring an advanced sports center spanning 4,500 square meters.

 Holmes Place, designed and architected by V5 Architects

Adidas and Les Mills announce strategic partnership

Les Mills and Adidas have announced a new strategic partnership aimed at revolutionizing the fitness and training world, alongside the launch of a joint professional apparel collection.

 Adidas and Les Mills announce strategic partnership

A sharp rise in demand: The Kfar Maccabiah Sports Center returns to routine

After a challenging year of war, the Kfar Maccabiah Sports Center, the largest and most professional sports center in Israel, is returning to full operation.

 The Kfar Maccabiah Sports Center