Luxury

The search for a forgotten scent

The goal is not simply to create beautiful fragrances but to preserve emotional landscapes

"Perfume, in its purest form, is memory."
The Peninsula London hotel

A glimpse into one of London's most impressive luxury hotels

TYO + HandS stamped plate. NIS 210.

Refined tableware: Plates designed especially for the luxurious sushi restaurant in Tel Aviv

“Luxury watches are increasingly worn on rubber straps for comfort and protection.”

Off the bracelet, onto rubber: How Helvetus won over luxury watch owners


With tens of millions in profit: Acro sells its stake in Tel Aviv luxury hotel

Two years after opening, Acro sells its stake in THE GEORGE hotel in Tel Aviv’s Alpha Tower to Electra Group for NIS 113M. The deal is expected to generate a pre-tax profit of about NIS 25M.

 Alpha Tower

14 HaRav Kook – Where luxury meets the sea

Occupancy beginning Summer 2028.


Explora Journeys’ head chef awarded prestigious French honor

Chef Franck Garanger of Explora Journeys received the French Knight of the Order of Agricultural Merit for his outstanding contribution to gastronomy, blending tradition with innovation.

 Head of Culinary at Explora Journeys received an award from the French government

This cruise ship will be the craziest in the world – and it has a special connection to Diana Ross

Royal Caribbean unveils its second Icon-class ship with Diana Ross as godmother, reinforcing its lead in premium cruises amid MSC and Norwegian competition. Prices start at $1,060.

Royal Caribbean's Star of the Seas

What does a NIS 50 million penthouse look like? Major deal signed in Neve Tzedek

Amid a market slowdown, Prashkovsky Group reports a rare sale: a preserved penthouse in Neve Tzedek sold for NIS 50 million. The firm balances historic preservation with broad urban renewal efforts.

 Prashkovsky Penthouse in Neve Tzedek

Like a private yacht – this cruise offers 63 suites and an exclusive club

MSC Cruises announces the addition of the luxurious MSC Yacht Club to the MSC Magnifica as part of extensive upgrades. The club offers a “ship within a ship” experience with 63 suites.

 MSC Yacht Club Deluxe Suite - MSC

Hermès fashion house launches designer headphones for $15,000

The new wireless headphones were inspired by Hermès’ iconic Kelly bag. They combine traditional technique with technological innovation, and are intended to deliver sound with an artistic character.

 Hermès headphones

The ultimate retreat: A glimpse into the new luxury wellness center in Gilboa

Now open: BRIAA in Gilboa – 48 stone rooms, chef-made vegan cuisine, and 3 retreat programs for body and soul, by retreat pioneer Jerry Mintz, set in the stunning Gilboa landscape.

BRIAA in Gilboa

Calla Residence Club 154 luxury project promoted at Post Conference in NY

“If you love the sea in Tel Aviv, you’re going to love this”

 Lee Ziv, Vice President of Sales, Chen & Itay Gindi.

Apartments over 20 Million: The luxury market in Jerusalem is booming - right now

While Tel Aviv weakens, Jerusalem’s luxury market soars due to foreign buyers, boutique projects, and rich Jewish history - driving prices up to NIS 75,000 per sqm. Special review with Oren Cohen.

 View of Jerusalem – the Old City, Gei Ben Hinnom, and the Sultan’s Pool