After attracting more than 150,000 visitors in its previous run, the "Journey Between Worlds - FLOWERS" exhibition reopened on August 13, this time larger, more colorful, and more ambitious. The exhibition space was expanded by roughly 1,000 square meters, and investment in the project is estimated at around NIS 12 million.
About 50 of Israel's leading floral designers worked day and night for weeks, to create the massive displays. Hundreds of flower species in a wide array of colors and shapes, tens of thousands of potted plants and orchids, alongside unique species never before seen in Israel, make up the various worlds.
Some of the flowers are grown in Israel, while others were imported specifically from abroad, primarily due to a shortage of flowers suitable for Israel's hot summer season.
Behind the scenes lies a major logistical operation: Production workers continuously move flowers, potted plants, and water buckets between halls, while giant refrigerated containers fill up and empty every few hours. Sound and lighting technicians conceal spotlights and speakers among the leaves, with every detail in the displays receiving painstaking attention.
The right flower in the right place
Overseeing the design work is international award-winning floral designer Frida Pablo, 79, who hustles between the halls to ensure every flower is placed exactly where it was planned to be.
The flowers are arranged on special water-soaked sponges that keep them fresh, which also adds significant weight to the displays.
"I calculate and plan the quantities of flowers, shades, and species that will decorate each display, divide the areas, and calculate heights, distances, and weight," Pablo said. "We have been working on the exhibition for over a year. It was supposed to open in April 2026, during the Passover holiday, but because of the war and the Iranian missile attack, we had to postpone it to the summer. The variety of flower species is more limited during this period, so there was no choice but to import many more flowers from abroad."
Flowers need care too
Executive producer Moysh Frid is leading the flower exhibition production for the second time.
So how do you get flowers to survive for nearly two weeks? "About 80% of them will be replaced," he explained. "We water and spray the displays every evening, and every few days we replace the flowers. The staff members and florists work around the clock."
One of the most complex challenges is the giant astronaut floating from the ceiling in Pavilion 11, in the Galactic World. Due to the heavy weight of the display and the wet sponges, the decision was made in this case to use real dried and preserved flowers, eliminating the need to water them.
Keren Zach, 36, is the designer who conceived the ideas for the zones. "I plan everything in 3D simulations and factor in where the sponges can be placed on the displays," she said. "I think big and in my fantasy I imagine every element on a giant scale. When it comes to flowers, I had to compromise on size."
This summer - wear flowers
"Journey Between Worlds" is not satisfied with a traditional flower display. Here, flowers become the raw material for an entire world - displays, scenery, colors, lighting, and elements designed to create an experience that is much more than an exhibition.
Visitors will pass through five main worlds: The Water World, the Galaxy World, the Jungle World, the Fairytale World, and the Amusement World.
In the Water World, visitors are immersed in an underwater journey among octopuses, corals, and colorful starfish. In the Galaxy World, they move through dark space among planets, alongside the giant astronaut. In the Jungle World, dinosaurs, toucans, and crocodiles await, while the Mirror World plays with reflections and optical illusions. The Fairytale World brings visitors face-to-face with familiar characters and scenes from fantasy worlds.
The exhibition also features a space dedicated to top floral designers and arrangers, who display original and unique elements and designs.
The journey ends in the Amusement World - a colorful, light, and experiential space designed to turn the visit into a family experience. The message to visitors is simple: This summer - wear flowers.
Standard ticket price: NIS 129 (look for discounts through consumer clubs). Entry for ages two and up.