Brand News: A hot beauty launch, Greece in Israel, air-conditioned adventures

A sizzling announcement for fashionistas: After becoming one of the most beloved style destinations in Israel, H&M is taking the natural next step by launching H&M Beauty in the country for the first time. The move expands the brand's world far beyond the wardrobe and into daily beauty routines. Following the initial taste with the launching of its fragrance category in 2024, which met with great success, the brand's full beauty line has arrived in Israel for the first time. It includes designer makeup, skincare products, perfumes, and quality beauty accessories, featuring rotating drops and collections that update in line with international trends. As in the fashion world, H&M's beauty category emphasizes a combination of quality, innovation, trends, and accessibility. The collections draw inspiration from runway shows and the current fashion world, offering another avenue for self-expression and creating a complete look from clothing down to the final touch of makeup and skincare. The move strengthens H&M's strategy to become a complete house for style, fashion, beauty, and lifestyle under one roof.

The full range launched in Israel on September 1 and is currently available on the H&M app and in six selected stores across the country, alongside a partial selection that will be sold in additional stores, making the world of H&M Beauty more accessible to a wider audience than ever.

The Original Aqua fragrance by LACOSTE brings a refreshing dialogue between the house's classic, elegant heritage and a clear, modern vitality. The aquatic compound offers a sophisticated balance between a bursting energy of marine freshness and a calm, sophisticated, understated depth. The bottle's geometric architecture and blue glass reflect the essence of the scent - pure, precise, and effortless. It is a perfect fusion for connoisseurs who understand that true beauty and style do not require shouting; they only require an elegant, precise, and sophisticated touch that leaves a subtle yet deep impression.

The fragrance opens with aromatic and herbaceous sage notes, which blend with the vibrant energy of pink pepper, reminiscent of a fresh sea breeze. At the heart of the scent lies a mineral marine accord, a caviar accord, and aromatic cypress resin to enhance the feeling of freshness. To finish, warm amber notes meet the elegant depth of vetiver.

Research shows that over the years, the body's production of collagen and elastin decreases, leading to the appearance of lines, wrinkles, and skin laxity. To tackle this process, skincare brand Dermalogica is launching a new generation of pro-aging category products that help renew the skin.

The series includes Pro-Collagen Banking Water Cream, a light-textured moisturizer based on Bio-hacking technology and Water Burst technology. The cream provides deep hydration and volume, actively working to protect against environmental damage and preserve the skin's existing collagen and elastin reserves. This helps build a future "collagen bank," maintaining a supple, vital, and youthful skin texture over time.

Alongside it comes Hyaluronic Ceramide Mist, a hydrating spray containing a powerful cocktail of four types of hyaluronic acid of varying molecular sizes for deep penetration into skin layers, alongside ceramides that lock moisture inside and soothe dehydrated skin. The spray is enriched with rosewater rich in antioxidants and polyphenols to revitalize the skin's appearance, as well as panthenol and vitamin B5, which actively improve skin hydration levels.

The summer months bring quite a few challenges for facial skin, including pigmentation and uneven skin tone. Keren Bartov presents a precise seasonal solution: Melanin Serum, an advanced serum that has demonstrated clear effectiveness in clinical trials. The formula is based on a powerful combination of glycolic acid, mandelic acid, and groundbreaking active ingredients that together help fade existing spots, encourage deep skin renewal, and grant a radiant, even look. The texture: A light, non-sticky gel that absorbs instantly.

Have you ever experienced desperate attempt to balance your mobile phone on a gym weight, the search for an innocent passerby to photograph you at a normal angle, or the frustration when the phone battery dies right in the middle of the frame?

The brand GLAMMIE by Maya Keyy was born out of precisely these situations, offering functional, beautifully designed, and advanced tech-based products tailored precisely to today's pace of life.

At GLAMMIE, they believe phone accessories should not only be useful - they must be stylish and convenient. The development process for every item begins not with dry technical data, but with a response to a need everyone recognizes.

Maya Keyy brings her personal perspective as a leading content creator who combines fashion, beauty, digital media, and constant motion. She translated field requirements into products that make the photo and creation experience precise, accessible, and simple.

The collection features: Selfie, a selfie light for sharp and illuminated shooting; Sandie, a portable stand for stable, independent shooting from any angle; Trackie, a smart stand equipped with an automatic motion tracking mechanism for independent content creation; Flexie, a flexible arm to secure your camera anywhere and at any angle; Sippie, a mobile clip that attaches to a drink bottle; Minie, the new generation of the selfie stick, easy to store and comfortable to carry; and Chargie, a powerful, ultra-slim portable charger.

Do you feel like you need to slow down, close your eyes, and feel as if you landed in a sun-drenched resort in the tropical islands? The skincare chain SABON is launching Papaya Loquat, a limited edition bringing all the freedom and radiance of summer to your beauty routine. At the center of the collection is an intoxicating new fragrance developed in Grasse, France - the perfume capital of the world. The combination of three precise notes creates perfect sensory harmony: Juicy papaya delivering soft tropical sweetness; fresh loquat adding a fruity burst of energy; and elegant musk closing the scent with velvety subtlety.

The series features the brand's iconic skincare stars: An indulgent shower oil, a stimulating body scrub, a velvety body cream, cleansing and nourishing products, and a lightweight oil for extra glow.

The delicate skin around the eyes tends to be the first to show signs of age and fatigue, ranging from dark circles and puffiness to fine lines and wrinkles. To provide a targeted solution for these conditions, dermo-cosmetics brand La Roche-Posay is launching the MELA B3 Eyes eye cream. The innovation lies in an advanced blend of ingredients: Melasyl™, the brand's innovative component for tackling hyperpigmentation; and niacinamide, caffeine, and peptides - a powerful complex that works to reduce dark circles and wrinkles while giving the eye area a radiant, even, fresh, and vital appearance. The product features a cool metal applicator that, beyond making application easy, helps soothe the skin, reduce puffiness, and provide an immediate feeling of freshness.

The New York skincare brand Kiehl's is offering an avocado eye cream to reduce puffiness and brighten the eye area. The formula is based on avocado oil, rich in nourishing fatty acids; beta-carotene, which conditions and protects; and shea butter, which softens the skin. It contains no parabens, fragrance, silicone, mineral oil, or synthetic dyes.

The beauty routine gets a perfect upgrade: Brand POP is making aliyah and launching the Cosmetic Oral Care category in Israel, targeting a young, trend-conscious audience seeking innovation. The secret lies in a peroxide-free PAP+ formula that gently whitens teeth, breaks down stains, and protects tooth enamel without causing sensitivity. The formula combines hyaluronic acid, hydroxyapatite, and vitamin E to strengthen and nourish gums and teeth.

The series, imported by Citydent, a company specializing in dental aesthetics, comes in two convenient formats: POP whitening strips for a seven-day treatment in mint, apple, mango, peach, and berry flavors; and a compact whitening pen for targeted, spot treatment of stains, available in mint, banana, and watermelon flavors.

During the summer months, an experiential family track combining courage, competition, gaming, and imagination operated in an air-conditioned environment at the meex Sharonim complex in Hod Hasharon. The activity took children on a journey following four superheroes aiming to restore energy, colors, and joy to the world, with visitors taking an active part in the plot. The experience was based on a storyline that began at the entrance and continued through reading passages along the entire track. The complex featured seven stations testing various skills, including a laser beam maze, a laser tag arena, a ropes park, a mirror maze, a costume area, and a craft station. Alongside these, a ninja compound and a summer splash attraction were also operated on site. The LEGENDS activity came to an end on August 31.

The great battle of summer sometimes begins in the bedroom. If you wake up in the middle of the night because of the heat, it is time to upgrade your bed linens. Home design brand Darlain has launched a summer collection aimed precisely at that problem.

The highlight is a percale bedding series made from 100% combed cotton with a thread count of approximately 200 threads per inch. The result: A cool, soft, pleasant, and durable fabric that remains luxurious even after many washes. The bedding fits extra-tall mattresses and comes in a variety of colors and sizes.

Joining the series are thin, lightweight summer blankets and matching sets made from natural fabrics.

Missing Greece? It turns out you do not have to board a flight. The Greek Salon group, owned by Yamit and Guy Peretz, continues to turn the Greek experience into a lifestyle with its Dinner & Party concept, combining food, music, and a festive atmosphere seven days a week.

Chef Guy Peretz's menu takes diners on a culinary journey around the Mediterranean with dishes inspired by Greece, alongside select international alcohol, the group's premium alcohol brand, the Y wine series, and the G arak series. Added to all of these are live performances by singers and musicians, creating an atmosphere that feels like an evening in a waterfront tavern.

Now the group continues to expand and solidify its status as the largest Greek hospitality chain in Israel with the opening of two new branches. The first, Greek Salon Savyon Junction in the ZIM URBAN complex, is the largest restaurant in Israel, with approximately 600 seats. The design combines traditional Greek elements with modern lines, offering the group's familiar concept: Contemporary cuisine with Greek flavors, high-quality alcohol, music, and hospitality that manages to transport guests straight to the Greek islands for a few hours.

The second branch, Greek Salon Dead Sea, opened on the second floor of the ZIM URBAN Dead Sea mall, featuring a bridge connecting it directly to the promenade and the beach. It brings culinary news to an area where no new restaurant had opened in years. The restaurant features a spacious terrace overlooking the Dead Sea, also combining contemporary Mediterranean cuisine inspired by the Greek islands, fresh ingredients, live music, a vibrant atmosphere, and a location that is hard to match.

The expansion is also accompanied by the launch of a new menu built through Peretz's personal interpretation, featuring mezes, fish, pastries, pastas, an abundance of sharing dishes, fresh seafood, Mediterranean ingredients, and an atmosphere that has made the Greek table a symbol of hospitality, joy, and vacation.

Milka, one of the world's quality and beloved chocolate brands from Mondelēz International, is expanding its operations in Israel and entering the single-serve snack category for the first time, launching two indulgent wafer bars in the country.

The move comes at a time when the single-serve snack market continues to grow: According to StoreNext data, 2026 recorded an approximate 2% increase in category consumption.

The snacks: Milka Wafellini, a crispy wafer filled with delicate chocolate-flavored cream, and Milka Nussini, an airy wafer filled with hazelnut-flavored cream and crunchy hazelnut pieces. Both snacks are coated in Milka's iconic milk chocolate made from 100% Alpine milk, delivering a multi-textured experience in every bite.

When there is no time to cook, but you refuse to compromise on what goes on your plate, new news arrives from Yachin - the brand known for solutions that save hours of soaking, cleaning, and cooking. The brand is expanding its legumes category with a new series bringing the flavors of Mexican cuisine straight to the pantry. In the series: Beans Con Carne - red beans and soy flakes in a spicy tomato sauce, and Chickpeas Con Carne - chickpeas and soy flakes in the same rich, sweet-and-spicy sauce, inspired by the chili con carne dish. The tender legumes and soy flakes serve as a quality source of plant-based protein.

At the same time, Yachin is expanding its frozen vegetables category and launching five new products: Whole green beans, cut green beans, delicate green beans, garden peas, and delicate peas. These join broccoli, cauliflower, white beans, and chickpeas, making the freezer an especially convenient solution for any meal.

Not all vodka begins its journey with grapes - CÎROC, one of the world's luxury vodka brands from DIAGEO, is arriving in Israel for the first time in a kosher version, bringing a story slightly different from the norm. While most vodkas are produced from grains or potatoes, CÎROC is distilled from French grapes, giving it a smooth, elegant character and a unique footprint. The vodka is produced in southern France and combines Mauzac Blanc grapes from the Gaillac region with Ugni Blanc grapes from the Cognac region, which are also traditionally used in cognac production. Since launching in 2003, CÎROC has become a name identified with the world of luxury spirits, cocktails, and nightlife, selling in dozens of countries worldwide. Over the years, its iconic blue bottle has become one of the brand's most prominent trademarks.