How do you make employees feel as if they are entering a stadium right before a big game, even when they are arriving for just another workday at the office? At the sports-tech company Pixellot, they found the answer through a new and heavily invested office complex in Tel Aviv, which is designed entirely under the inspiration of the sports world and completely blurs the line between a work environment and a professional playing arena.
The company, which developed one of the world's largest platforms for capturing, producing, and broadcasting youth and community sports games using AI technology, recently inaugurated its new offices spanning approximately 1,200 square meters. The Gindi company was entrusted with the project, building a design concept for the company under the title "From the pitch to the office".
Already at the entrance to the space, it is clear that this is not just another standard high-tech office. Visitors and employees enter through a space designed as a "players' tunnel", just like the moment athletes step onto the grass before the opening whistle. The tunnel walls are wrapped in powerful three-dimensional graphics in shades of blue, red, and white, alongside the company logo embedded in the floor and walls, granting a sense of depth and movement.
"The project was born out of a desire to create a total experience where employees and visitors step directly into the beating heart of the sports arena," says Hadar Vaturi, the company's VP of HR. According to her, the goal was to create an inspiring work environment that connects the employees to the technological product they develop every day.
Architect Vered Gindi, who led the project, explains that the ambition was to take the sports world to its highest design edge. "Football, baseball, boxing, soccer, and basketball are just some of the worlds we wanted to bring into the office, and therefore every detail was meticulously planned to convey the true feeling of the arena," she says.
The center of the floor was designed as an interior space simulating a modern stadium. One of the most prominent elements is a special viewing portal system, which combines complex graphics and changing lighting, creating an optical illusion of a vast soccer field located right inside the office.
The leisure and social gathering areas also continue the sporty design language. The central dining area was designed under the inspiration of a basketball court, including a floor with official court markings and lighting fixtures in the ceiling that simulate the game lines from a top-down view. Alongside the dynamic elements, natural materials such as wood were also integrated, intended to introduce warmth and balance the energetic atmosphere.
The concept continues into the smallest details as well. Circular lighting fixtures recall center-court markings, acoustic panels simulate the feeling of sitting in stadium stands, and the various spaces create a sense of constant movement within a living and breathing sports world.
The final result is much more than a designed office. This is a full brand experience, where design becomes a tool that strengthens the employees' sense of belonging, pride, and connection to the content world in which the company operates.
The work was executed by the design team led by Sivan Aniv and architect Liron Kalev.