Lego

Lego sales rise as World Cup products draw new customers, despite Iran war raising cost of plastics

Lego's revenue was 41.9 billion Danish crowns ($6.54 billion), operating profit rose 22% to 10.9 billion Danish crowns, while net profit rose 32% to 8.6 billion Danish crowns.

Fans take pictures with a Lego World Cup trophy as they attend a watch party for the France vs Spain FIFA World Cup Semifinal match at Rockefeller Center on July 14, 2026 in New York City.
Shoppers pick groceries at the Shufersal Deal supermarket in Katzrin, Golan Heights.

LEGO next to Cornflakes: Shufersal enters the toy market - is it really worth the price?

A still from an Iranian propaganda channel "Explosive Media" creates Lego AI propaganda video showing a shadowy figure causing senator Lindsey Graham's fatal heart attack, July 12, 2026.

Iran-backed Lego AI propaganda channel claims regime behind Graham's death, threatens Laura Loomer

Joint FIFA and LEGO event for the 2026 FIFA World Cup in Kiryat Ata.

Joint FIFA-LEGO childrens' event in Kiryat Ata brings 2026 World Cup experience to Israel


LEGO unveils bricks made from real meteorite dust in unique collaboration

In partnership with the European Space Agency, LEGO has created unique bricks from real meteorite dust, now on display in select stores until September 20.


Olympic athletes receive LEGO figures in their likeness

Athletes and coaches of the Olympic delegation to Paris received LEGO figures of themselves as part of a solidarity day at Wingate.


Passover 2024: Activities to do throughout Israel

There’s no shortage of fun, enlightening, and compelling activities and shows being offered up and down the country this Passover.

 THE SPONGEBOB SquarePants extravaganza at Dizengoff Center.

100 years of history: KSP presents Disney LEGO set for collectors

Celebrate Disney's Centenary with KSP's Exclusive LEGO Set, Featuring Walt Disney's Iconic Characters and a Nostalgic Camera Build.


LEGO Eilat: Second official branch opening tax-free

LEGO Store Expands in Israel with Second Official Store Opening in Eilat, Offering Shopping and Creation Experience for All Ages.


LEGO asks Californian police department to stop using LEGO heads in mugshot photos

Police used LEGO to cover suspects' faces, sparks debate over law compliance.

 Zelensky lego

West Virginia rabbi’s ‘obsession with Lego’ connects him with changing community

Where other rabbis might keep candy for children who visit his office, Urecki stores small Lego sets.

 Lego blocks in a plastic container (illustrative)

Hanukkah: Tel Aviv's Dizengoff Center home to largest LEGO-made menorah

One of Israel's newest LEGO franchisees has officially submitted a bid for a Guinness World Record for its Hanukkah menorah.

 Master builder Yitzy Kasowitz who came especially from the USA and volunteers breaking the Guinness record for building a menorah from Lego that consists of 130,000 Lego blocks and 4 meters high and 4 meters wide, in Tel Aviv, on December 12, 2022.

Retired IDF officer brings smiles to sick kids with Lego

Cohen is known as the Lego Man, a unique nickname he earned for his extensive volunteering where he’s donated over 10,000 sets of lego to sick kids over the past 12 years.

 Maj.(res.) Maor Cohen delights hospitalized children with a new Lego set.

Lego owners buy Israeli-founded company BrainPOP

BrainPOP, per the company's website, was founded in 1999 by Dr. Avraham Kadar as a creative way to explain difficult concepts to his young patients. 

 Can later start times in school help children succeed academically?