Skincare
Sitting all day in a closed office? This is the worrying thing happening to your facial skin
You do not give it importance, but prolonged sitting in the office has a decisive effect not only on the body, but also on the face. Meet the concept: "Digital acne".
Brand news: The strong brand celebrating a decade and the hot trend gaining momentum
A moisturizing cream series that promises freshness even on the hottest days
Not just sunscreen: The brands taking skin protection one step further
7 items we loved this week
The straw bag season has begun – we have our eye on one unique piece.
The Korean device that conquered Instagram – and Hailey Bieber’s face too
From Seoul clinics to your bathroom marble: The device Hailey Bieber and Kylie Jenner keep recommending promises Korean glass skin – exclusively at Super-Pharm.
A primer serum that promises makeup that lasts for 24 hours
The new primer serum from Maybelline provides hydration for up to 24 hours and creates a delicate grip effect that promises a glowing base and long-lasting makeup.
A regenerative serum with exosomes for a daily anti-aging routine
Dermalogica’s new product combines plant-derived exosomes, pumpkin enzymes and advanced active ingredients for daily skin renewal, with a promise of a smoother, more radiant appearance.
New anti-aging series: Vitamin C, retinol and peptides in lightweight textures for daily use
The new Skin Renewing dermo-cosmetics series offers three products to renew skin appearance, treat fine lines and improve radiance, with ceramides, hyaluronic acid and no fragrance.
Brand news
The jungle as inspiration, what connects a tennis tournament to men’s fragrance, the trend that is stepping up a level, nuts and almonds in the service of beauty, and much more.
Face cream for dry and sensitive skin with up to 96 hours of moisture
Kiehl's is expanding its Ultra Facial line with a new restorative cream for sensitive, dry and irritation-prone skin, offering rapid relief, a stronger skin barrier and long-lasting hydration.
Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare
In a field driven by packaging, promises, and relentless product launches, Dr. Ronit Segev focuses on cellular behavior, pigment pathways, and inflammatory triggers.
7 items we loved this week
A denim jacket that is perfect for days like these, an overall connected to Pilates socks (genius), a restorative hair mask, and four more items we loved this week.
Brand news: When Europe arrives in Israel and everything you need for Passover
A gift with value, Sahara in Israel, between past and future, who whispers to the skin, spring colors, kosher innovations, and holiday gifts.
