Trend

Not a plane, not a bird: This is a lawsuit from the "UAV kid"

Business owners who sought to ride the wave of popularity of the viral trend are discovering that using the sound leads straight to court with compensation demands of tens of thousands of shekels.

Nir Krigel
Regular pull-up and close-grip pull-up

Viral gym trend revives antisemitic stereotypes online, NGO CyberWell's report shows

These are the sofas everyone will choose soon

Your living room is about to change: These are the sofas everyone will choose soon

Mini dress, CASTRO, price: NIS 249.90

From a drink cup to all our wardrobes: This is the trendy color of 2026


How to use the big trends of 2026 in home design

Home design can be quite a confusing task. Here are three tips on how to use trends in a balanced and correct way, that will create a warm and pleasant space.

Modern apartment living room in turquoise tones

Once small and marginal – today the most invested space in the home

A mix of design, technology, and comfort is turning the bathroom into a central space in Israeli homes, with trends like nature-inspired materials, large showers, and smart solutions.

ATLAS brand, exclusive at Negev.

Forget heels – spring’s hottest trend is already here

Flat shoes are making a big comeback in דpring 2026 – not as a compromise for comfort, but as a leading fashion choice, with ballet flats, loafers, and Mary Janes dominating runways and streets.

PURPLE, Riviera shoes, NIS 78.

“VeryChinese”: Gen Z’s latest meme crowns China the new cultural tastemaker

As current trend meets an audience primed by a string of pop-culture hits with distinctly Chinese characteristics.

Chongqing, China

Immigration by choice: Why do most olim from America choose Jerusalem? - opinion

The immigrant public from the US is characterized as tolerant and diverse, and in this respect Jerusalem is very suitable for the oleh character.

Jerusalem’s Mesila Park in snow, 2022.

Touches of color on a calm base: The trend leading spring

Looking for a way to refresh your home? The new surface coverings from the Italian brand 41ZERO42 offer a versatile solution: A neutral base with options to add color, dynamism, and character.

41ZERO42 – Exclusive at Via Arkadia.

A moment for ourselves: The balcony becomes a sanctuary of calm and breath

Ahead of Passover, the balcony takes on a new meaning: A personal space where one can pause, breathe, and enjoy the outdoors without losing privacy, with greenery and layered heights creating depth.

Balcony, Carcom Landscape Design.

When the home is both safe and bright: How to choose windows in a challenging era

Choosing the right window can combine natural light, views, and openness - with stability and safety, even during times when the home becomes our most protected space.

Design by Yehuda Ben Yeshay, courtesy of ArtPro Metal Developers.

Food and drink brands go gaga for ‘Dirty Soda’

Mixing soda with flavored syrups, cream, and fruit add-ins—is gaining traction among chains.

Iced coffee. Illustration.

The glasses everyone will be looking for this summer: 5 trends that change everything

Elinor Bor Ben-Zvi from Luxottica reveals the hottest eyewear trends for spring-summer 2026. From classic aviators to sculpted shapes – what you need to know before buying your next pair of glasses.

Dolce & Gabbana Cat-Eye Trend.