Trend

Not a plane, not a bird: This is a lawsuit from the "UAV kid"

Business owners who sought to ride the wave of popularity of the viral trend are discovering that using the sound leads straight to court with compensation demands of tens of thousands of shekels.

Nir Krigel
Regular pull-up and close-grip pull-up

Viral gym trend revives antisemitic stereotypes online, NGO CyberWell's report shows

These are the sofas everyone will choose soon

Your living room is about to change: These are the sofas everyone will choose soon

Mini dress, CASTRO, price: NIS 249.90

From a drink cup to all our wardrobes: This is the trendy color of 2026


Velvet makes a comeback with jeans and sneakers – how to wear the classic fabric today

After years of being associated with special occasions, velvet returns in a fresh version, and you’re invited to pair it with pieces from your wardrobe – from jeans to sneakers.

Dress, & Other Stories, Price: NIS 455.

The Japanese cheesecake trend: How much protein and how many calories are there?

The internet is full of videos of a cheesecake made with just two ingredients and no baking. It sounds like the perfect quick fix for a protein-packed dessert – let’s understand what it’s all about.

The trend that drives the world crazy

Myoglow reviews: Why is It trending in The United States of America?

Skincare.

ZOOZ launches new dashboard and cuts costs

“The new dashboard is another step toward full transparency and toward sharing with the public the information that drives our decision making."

Jordan Fried, Chief Executive Officer of ZOOZ

Everyone’s doing “grounding” now—but is it scientifically backed?

The grounding trend has gone viral on TikTok and beyond, with sweeping promises of health improvement. Is there any proven reason to adopt this method?

 Grounding

Health experts warn against viral 'mouth taping' trend promoted by celebrities

New study urges caution with mouth taping trend, citing lack of evidence and potential dangers.

 Health experts warn against viral 'mouth taping' trend promoted by celebrities.

IDF X account publishes 'Studio Ghibli' style AI artwork amid social media trend

The IDF social media account recognized the widespread trend, captioning their post: "We thought we’d also hop on the Ghibli trend."

 Two IDF soldiers standing guard at a fortification with an Israeli flag flying, animated in the style of Japanese anime house Studio Ghibli, March 30, 2025.

Pause and play: Here is what is trending in Israel

Life here feels like a chaotic ride, but we all need to take short breaks from the news and indulge ourselves. Here are my picks for this week. 

 BYNETA

Shocking or cool? Kendall Jenner introduces the "outside underwear" trend

From the runway to the street: Hollywood stars embrace the trend of underwear as outerwear. How did it start, why is it coming back, and how can you wear it without looking weird?

 Kendall Jenner

New on the head: Leading trends in hair design for fall-winter 2024

From a smooth and shiny look to surprising shades - hair stylist Ilan Margalit reveals the styles that will star this season. Find out how to refresh your look in style.

  Gradual haircut