Brand news: Hailey Bieber in Israel and Israeli success in Hollywood

The launch is accompanied by the intriguing new global campaign Born to Feel, a concept that sets aside pose-filled and polished photos and gives priority to the natural feeling, true comfort, and the small moments where we are most ourselves.

Between iconic classics and new developments, at the center of the new collection star the models that have conquered the shoe closets of stars and celebrities around the world, including: The sought-after Classic Micro Mini; the Tazz II model in the slip-on style that has become an urban must-have; and of course the original Classic Boot, the model that laid the foundations for the empire and remains one of the undisputed winter symbols.

Alongside these, the brand is stepping up a gear and presenting a wide range of heights and styles: From platform models that give a contemporary twist full of presence, through rugged and modern lace-up silhouettes led by the talked-about Lowmel model, to fresh interpretations like the Mary Jane and Zora models that bring a new and trendy spirit to the brand's design language. The season's color palette remains loyal to the beloved DNA, with plays on brown shades from light to deep, and of course classic black.

Fashion brand HOODIES opens winter 2026/27 with a collection for women, men, teens, and children that combines updated cuts, texture play, and colors ranging from soft shades to a winter punch. In the women's collection, suits in a variety of fabrics stand out, including piqué and velvety rib, in pastel shades alongside brown, burgundy, and navy.

Alongside them are balloon-cut pants and jackets, plaid and stripe prints, as well as military camouflage prints. Sweat suits, which have long expanded beyond the borders of the home, return in new cuts and color combinations ranging from base shades to orange, red, and green.

The category of jackets and coats is expanding with models combining cotton, corduroy, fleece, and furry textures, while in the knitwear collection, tops with matching pants await for a coordinated and relaxed look. In the teen collection, sports items receive a young and updated interpretation, with wide track pants featuring a decorative side stripe and elasticized ankles, made of French terry and fleece fabrics, pants with a fold-over waist, short shirts and sweatshirts, and dropped-shoulder cuts.

Men will find classic basic items in the collection, long-sleeved shirts in a variety of models and fabrics including slub and moisture-wicking fabrics, matching jackets and pants, sweat suits, printed sweatshirts, and plain or printed fleece items.

The PRO collection is renewed with updated colors, fabrics adapted to different types of workouts, and functional cuts, featuring shaping leggings in a flare cut and new fabrics, jackets with waist cinching, and nylon pants.

In the children's collection, basic items receive a trendier look, with wide track pants combined with a side decorative stripe, alongside sweat and fleece suits. The result is an everyday winter wardrobe that connects comfort, practicality, and contemporary trends without giving up on the basics.

French niche perfume house Maison Crivelli is expanding its luxurious Extrait de Parfum collection and launching Musc Nurāsana, a fragrance by master perfumer Gaël Montero that offers a modern, radiant, and fresh interpretation of the classic musk ingredient, while combining intriguing contrasts between vibrant spiciness and warm, sensual depth.

The formula is based on the Radiant Youth concept and combines two complexes that act to improve four aspects of the skin's appearance: Hyaluronic acid and a biosaccharide solution to impart moisture and improve the skin's plump appearance; lemon extract for gentle exfoliation and a smoother, softer look; red vine extract to restore a fresh look; and einkorn wheat extract to support light reflection and distribution for a more radiant and unified appearance. Alongside them, an antioxidant and soothing complex includes an exclusive molecular extract of black rose rich in anthocyanins – molecules with antioxidant activity that help protect against environmental factors such as UV radiation and air pollution. Rock algae extract and vitamin B12 complete the formula, contributing to soothing and protecting the skin. The texture is ultra-light, with the scent of essential oils featuring notes of rose, magnolia, geranium, and May rose water.

The special sale offers a rare opportunity to purchase samples and archive items at discounts of up to 80% within an accessible price range. Alongside the archive items, models from the fall-winter 2026 collection inspired by 1940s Hollywood glamour are offered at a special discount, featuring a poetic play between soft feminine cuts and dramatic, structured silhouettes with a powerful presence.

Kapulsky is a familiar brand, but this time it is not about cakes and mythic cafés, but rather a fashion boutique named Kapulsky that specializes in curating international brands, streetwear, and carefully selected designer items. Behind the brand stands a family story connecting a well-known Israeli name to a new generation that chose to take it into a different world. The family of Aviv – the boutique's founder – was among the founders of the legendary Kapulsky café chain; for him, the family name became a starting point for an independent path in the fashion world.

Aviv's connection to the world of style began in childhood and grew stronger under the inspiration of Bianca Mikulansky, whom he defines as "chic grandma," from whom he learned about style, the art of selling, uncompromising service, and the ability to turn a display window into a fascinating story. Later, he gained professional experience at AMOR and Factory 54 and was exposed to working with international super-brands like Dolce & Gabbana and Saint Laurent.

Aviv fulfilled a childhood dream: Creating a space that functions as a complete fashion world. The collections in the store are based on a personal and precise selection of every item, blending luxury brands, streetwear, and global trends with an emphasis on quality and timeless style. At the heart of the brand lies a shopping experience and a personal connection with customers, because fashion is first and foremost a means of self-expression and the brands are only part of the experience; the precise curation and special atmosphere in the store are designed to create a place with character and soul.

American fashion brand Kenneth Cole is bringing an intriguing new men's bag collection to the Mashbir chain, made from Coffee Ground PU – a luxury leather-like material based on recycled coffee grounds and advanced bio-materials. Beyond the elegant look and high durability, the material has an advantage: The coffee components help neutralize odors naturally and delay the proliferation of bacteria. The move joins a growing global trend in the fashion industry of using by-products and waste as quality raw materials. According to data from the International Coffee Organization (ICO), approximately 11.4 million tons of coffee waste are generated worldwide every year, and now part of it is turning into useful and environmental style.

If your blonde is characterized by yellow and orange shades, K18 is launching Triplebright: A purple shampoo that performs a deep detox and purification, acting like a magnetic vacuum cleaner and clinically proven from the first wash to remove buildups of metals and minerals originating from hard water. Thanks to violet technology and a scientifically calibrated pigment system, the shampoo neutralizes yellow and orange shades and leaves a biopolymer protective layer that prevents metals and minerals from reattaching to the hair fiber, protecting against the future formation of warm shades.

Don't say you didn't know: The coveted makeup brand MAKEUP BY MARIO by international makeup artist Mario Dedivanovic is arriving in Israel through the Be-pharm chain. Dedivanovic is considered one of the most influential celebrity makeup artists in the world, thanks in part to his long-standing collaboration with Kim Kardashian; the two are identified with several of the prominent trends that changed the makeup world, led by the contouring and baking revolution, which became an integral part of the makeup routine for many around the world.

The brand, sold in leading luxury chains worldwide, has become synonymous with professional, innovative, and sought-after makeup, with an emphasis on application techniques and results inspired by the world of professional makeup artists. Among the products available to order on the Be-pharm app via parallel import: Ultra Suede Cozy Lip Cream, SuperSatin Lipstick, and Master Blade Brow Pencil – now all that remains is to choose what goes into the makeup basket. In the first stage, the brand will launch in an exclusive presale on the app with nationwide delivery, and is later expected to expand to selected branches.

Gum brand MUST is launching the MUST+ series for the first time: Sugar-free chewing gums that upgrade the chewing experience and enrich it with added value – vitamins B6, B12, and C. Two pieces of gum a day provide about 15%–25% of the recommended daily intake. The series features two fruity and refreshing flavors: Cherry – one of the brand's leading and most beloved flavors – and citrus. Beyond the added vitamins, the products are vegan, sugar-free, and gluten-free.