Beauty
A new mascara promises lifted and curled lashes for up to 24 hours
The new mascara is equipped with a curved silicone brush and a waterproof and sweatproof formula, designed to provide a defined, lifted, and separated lash look throughout the day.
7 items we loved this week
Brand news: The strong brand celebrating a decade and the hot trend gaining momentum
A moisturizing cream series that promises freshness even on the hottest days
Super-Pharm launches new Korean brand B:Lab with matcha soap
Korean skincare brand B:Lab launches balanced formulas at NIS 39.90–49.90. Also: Romantic magnetic bow clips, Hawaii’s Magic Garden, Lierac’s new serum, and Caribbean Tropical.
What do you do with the hairs that grow on women’s chins?
Many women over the age of 40 report the appearance of stubborn hairs in the chin area. Why does this happen and how can it be gotten rid of? An expert explains.
A new beauty collection inspired by a film from the worlds of K-POP
The Korean skincare brand ANUA is launching a new limited edition in collaboration with the talked-about Netflix film "KPop Demon Hunters".
100 times faster: L’Oréal and NVIDIA are transforming the beauty industry
The L’Oréal Group is expanding its partnership with NVIDIA to create an advanced artificial intelligence engine for the development of skincare and beauty products.
Double-sided lip gloss for a defined and precise lip look
With a formula rich in moisture and a soft, buttery texture that does not dry out the lips, here is the double-sided lip gloss for a bold lip look.
Advanced HOKA Shoes, Kleenex for allergens, and a smart bottle – everything new on the shelf
HOKA Mach 7 shoes, Nimrod children’s sandals, Matrix hair restoration series, Kleenex allergy tissues, ASOBU smart bottle, Dr. Miri Lalush skincare kit, and the Hungarian skincare brand Omorovicza.
The spray that gives glowing skin within seconds
Keren Bartov launches a new hydration spray that combines active ingredients to improve the appearance of the skin and offers radiant refreshment and ease of use anytime and anywhere.
New mascara that promises dramatic length
The makeup brand L'Oréal Paris is launching a new mascara that promises to lengthen lashes by up to 5 millimeters and create a defined and lifted look.
Egoz Hakfar launches chop stick premium Asian series in Israel
Egoz Hakfar CEO brings noodles, sauces and Asian ingredients for NIS 4.80–27. Also: ASICS 20g running shoes, Molecule 01 perfume, biotech PDRN series, spring fabric softener, and more.
The Korean device that conquered Instagram – and Hailey Bieber’s face too
From Seoul clinics to your bathroom marble: The device Hailey Bieber and Kylie Jenner keep recommending promises Korean glass skin – exclusively at Super-Pharm.
