Beauty
A new mascara promises lifted and curled lashes for up to 24 hours
The new mascara is equipped with a curved silicone brush and a waterproof and sweatproof formula, designed to provide a defined, lifted, and separated lash look throughout the day.
7 items we loved this week
Brand news: The strong brand celebrating a decade and the hot trend gaining momentum
A moisturizing cream series that promises freshness even on the hottest days
A primer serum that promises makeup that lasts for 24 hours
The new primer serum from Maybelline provides hydration for up to 24 hours and creates a delicate grip effect that promises a glowing base and long-lasting makeup.
Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare
In a field driven by packaging, promises, and relentless product launches, Dr. Ronit Segev focuses on cellular behavior, pigment pathways, and inflammatory triggers.
Version updates and new scents: What’s new in the world of men’s fragrance
Passover is here, the perfect time to refresh with new and classic men’s scents. A selection of perfumes and grooming sets combining sweetness, spice and intensity to elevate the holiday.
It’s not that we need these shoes, it’s that daylight saving time forced us
The clock change led us to fill this week’s cart with quite a few colorful pieces – from dizzying red heeled sandals, to greenish matcha soap, and a lime-hued Furla bucket bag.
After a period we all wanted beauty – Israel’s top fragrance chain opens in the North
BEYONDSKIN by Lilit Cosmetics opens its fourth branch at Ofer Hakiryon Mall – bringing for the first time to northern Israel more than 20 of the world’s most coveted fragrance and beauty brands.
Achva introduces exclusive halva inspired by Dubai sweets
Limited edition halva with chocolate & pistachio at NIS 21–25. Also: New Korean ROUND LAB at Super-Pharm, Carolina Herrera perfume, Prinir canned corn, and more.
The Korean skincare trend continues: A new brand lands in Israel
These days, Super-Pharm is expanding its Korean skincare department and adding the beauty brand ROUND LAB to its lineup.
Refresh for Passover: Holiday sets and precise cooking and serving tools
Ahead of the 2026 Passover shopping season – a roundup of products for the holiday, from cooking and serving tools to care sets and bedding.
The famous brow brand arrives in Israel: Benefit lands in the Be Pharm chain
Be Pharm will soon launch Benefit products in its stores, website, and app. The global brand, known for brow and lash products, strengthens the chain’s growing beauty offering.
SHISEIDO launches the brand’s most powerful treatment yet at NIS 550
Vital Perfection uses pure retinol with results in a week – 97% saw fewer wrinkles. Also: Herbalife Korean skincare, limited Nespresso capsules, new Givenchy perfume, and more.
