Beauty
A new mascara promises lifted and curled lashes for up to 24 hours
The new mascara is equipped with a curved silicone brush and a waterproof and sweatproof formula, designed to provide a defined, lifted, and separated lash look throughout the day.
7 items we loved this week
Brand news: The strong brand celebrating a decade and the hot trend gaining momentum
A moisturizing cream series that promises freshness even on the hottest days
Someone had to step up: Noam Kleinstein lands a beauty gig
Alongside releasing hit after hit, Noam Kleinstein has landed, for the first time in her career, a campaign for the Israeli skincare brand LAVIDO.
Maccabi launches LINEA: Products that help maintain the results of aesthetic treatments at home
The new line includes more than 30 products based on a unique active complex that operates even at the cellular level and is intended for home use as a continuation of clinical treatment.
Bar Refaeli opens a store at Duty Free – and launches something you haven’t seen before
The model and businesswoman unveils a new pop-up for her skincare brand at the airport – and launches an exclusive product that combines makeup and skincare in one step.
From an eyebrow gel to the coffee everyone is drinking: The products driving us crazy this month
The pimple patches that took America by storm are finally here, IL MAKIAGE launches a serum that promises fuller brows, and Nespresso brings a collection that will make your winter. What else is new?
From Korean beauty to pear beer: Launches that bring a little excitement to life
A new Korean hair brand, Israeli pear beer, limited-edition whiskey, smart headphones, and affordable skincare products – a roundup of launches marking current trends.
Did your nail break? The nail polish brand essie launches a fixing liquid coating
No longer a regular strengthener – but a smart protective layer that repairs, fixes, and preserves the nail.
Shiseido’s new treatment promises clinic results – at home
The Japanese brand launches a product with a special applicator and 18 micro-points that mimic professional aesthetic treatments. We examined the technology behind it and who it’s suitable for.
The treatment everyone is asking about arrives in Modi’in
Beauty Clinic is opening its 11th branch in Modi’in, introducing new treatments based on trout DNA and exosomes. What exactly do these treatments do, and who are they really suitable for?
Salmon skin treatments are reshaping beauty - and revealing the real science behind the trend
Salmon treatments are rooted in real science. Pola Blick Dayan explains why they’re trending - and if they’re truly worth the hype.
Gifts you should buy first for yourself, and if you have money left – also for others
We don’t need an excuse to pamper ourselves. In these challenging times, treat yourself to beauty gifts that truly matter. Here are some top suggestions.
