Fashion

First ever Israeli fashion museum anticipated to open in Tel Aviv in early 2027

The Tel Aviv Fashion Museum, a joint initiative by Azrieli Group and fashion historian and curator Dr. Ya'ara Keydar, will be housed at Azrieli Sarona.

The newly opened Azrieli Sarona Mall, in Tel Aviv. April 25, 2024.
Twentyfourseven.

Brand news: What happened on the streets of Copenhagen

Halloween costume promoted by ZARA resembling the uniform worn by prisoners in Nazi concentration camps, October 2, 2026.

Zara removes Halloween costume likened to concentration camp uniform from website after backlash

Kenneth Cole store in Hazahav Mall

The Mashbir network warns against website impersonating Kenneth Cole brand


9 Israeli designers reinterpret the mermaid silhouette

A glimpse into the new collections of local elite designers, who take the season's most talked-about, body-hugging silhouette and give it a personal, unique interpretation.

Shlomit Azrad

Our fashionable shopping cart for this week

Jelly slides that everyone must have, a deodorant that lasts for long hours even in the harshest heat, a satin skirt in a special shade, and four more items we loved this week.

ROJA

A new generation of shapewear made from natural and breathable fabric

The Israeli brand ZOHARA presents a new shapewear collection made from soft and breathable modal fabric, featuring shaping silhouettes designed to provide a smoothed look and comfort.

ZOHARA

Brand news: Glasses with diamonds and eat your heart out

The upgraded store, the elite brand that proves, be alert in the coming days, the hot Bulgarians, the white queen, starlight and history in a bottle.

CASTRO

The Michael Kors store reopened after a luxury renovation

The renovation of the Michael Kors flagship store in the Ramat Aviv Mall has come to an end. The store has reopened, and this is a good enough reason to enjoy the selection of the summer collection.

The Michael Kors store reopened after a luxury renovation

Here are the 7 items we loved most this week

In our shopping cart: White jeans at an amazing price and more goodies you won’t want to miss.

Parfois

The sneakers everyone is chasing: Veja launches a new collaboration

Three pairs of interchangeable laces, 1970s football inspiration, and a modern vintage design: Veja and Magliano unveil the new Panenka model, already one of the brand’s standout hits.

Veja x Magliano for STORY, NIS 1,000.

The iconic predatory cat has arrived at Big Fashion Glilot

With over 400 models and an update to designs adapted for the coming summer – the sports and lifestyle brand, Puma, opened its flagship store at Big Glilot.

Puma. Prices range: NIS 39.90-1,399

Brand news: Who landed from Brazil and a 360-degree fashion experience

Brand worlds connecting, underwear hits the street, smooth and safe, a nocturnal scent, light for the face, and when Italy arrives in Israel.

PUMA

Hoodies' new move: New girls' collection with an investment of millions of shekels

The new collection seeks to bridge the gap between the comfort identified with the brand and the hot trends of TikTok and Instagram.

HOODIES  store in Azrieli Mall in Tel Aviv