Fashion

Brand news: From the groundbreaking women to the perfume that dances

Pampering at home, the world of dance as inspiration, the fragrance you will both love, taking care of lips, lychee and peach in the bath, investing in real estate, and more.

Brand news.
Walking on an icon.

Brand news: When a coat turns into a perfume and the brand celebrating 50

The new Tel Aviv Fashion Museum set to be opened in 2027.

First ever Israeli fashion museum anticipated to open in Tel Aviv in early 2027

Twentyfourseven.

Brand news: What happened on the streets of Copenhagen


Starting this morning: 30% discount on the most coveted items of Alo Yoga

The activewear brand, ALO YOGA, is celebrating a birthday and there is definitely a reason for a particularly worthwhile discount party for fans of the brand.

Alo Yoga

Brand news: Who landed from California and who moved up a floor

The ocean as inspiration, sculpting the face and staying alive, when fashion meets culinary, the new beauty approach, tropical bubbles, and pampering the puppies.

®UGG

7 especially colorful items we loved this week

A belt in a boho kingdom design, fun T-shirts you won’t want to take off your body, a checked bikini top, and four more items we simply must have.

Biliblond

Advanced HOKA Shoes, Kleenex for allergens, and a smart bottle – everything new on the shelf

HOKA Mach 7 shoes, Nimrod children’s sandals, Matrix hair restoration series, Kleenex allergy tissues, ASOBU smart bottle, Dr. Miri Lalush skincare kit, and the Hungarian skincare brand Omorovicza.

Hoka Mach 7.

The secret worn by all fashionistas: Spring’s smartest item is back

Spring’s first warmth signals it’s time to shed layers and turn to the most liberating wardrobe piece. These cuts and fabrics bring a light, effortless seasonal feel.

Golbary dress.

The platforms made a comeback and they are here, big time

Platform shoes were the ideal shoes that every woman had to have in her wardrobe a decade ago. Now they are back, and we found some especially great ones for you.

FitFlop for Originals - NIS 349.90

Nika Rehani’s 2026 collection: When classic meets innovation

Between dramatic dresses with impressive volume, and flattering, clean cuts – the collection offers every bride a way to express herself, with no less than several looks in one dress.

Nika Rehani

Which celebrity will dare to wear Or Luzon’s bra?

Exclusive: First glimpse of the capsule collection by the celebrities’ stylist, Or Luzon, and the lingerie brand Jack Kuba.

The capsule collection by the celebrities’ stylist, Or Luzon, and the lingerie brand Jack Kuba

Sculpting in white: The trend of extended corsets that changes the bride’s silhouette

Sculpted corsets are here to stay. Meet the cut that elongates the body, emphasizes the waist, and gives brides the look of a living work of art.

Nika Rehani

Dana Harel unveils Pixies SS27: Clean lines, a timeless feel

The Pixies collection for spring–summer 2027 by designer Dana Harel moves precisely along the line between precise minimalism and a deep statement, between soft femininity and an effortless presence.

Dana Harel