Hasbara

Israel must repair its strategic triangle with the US and American Jewry - opinion

Every Israeli government must keep one fact firmly in mind: Israel has no great-power ally other than the United States.

|ByAVI GIL
US President Donald Trump greets Israeli Prime Minister Benjamin Netanyahu as he arrives at the West Wing of the White House in Washington, DC on September 29, 2025; illustrative
Defense Minister Israel Katz and other coalition lawmakers attend a ribbon-cutting ceremony for the re-establishment of the settlement of Sa-Nur, in the West Bank, April 19, 2026

Israel Katz and the Likud are ‘boom-boom-booming’ politics away – opinion

Regardless of who is competing in Israel’s upcoming elections, what must remain a top priority is to keep an eye on which politician intends to do what with the power bestowed upon them.

|ByYAAKOV KATZ
Former UN ambassador Gilad Erdan at a press conference in Tel Aviv announcing the establishment of a new right-wing party under his and MK Yuli Edelstein's leadership ahead of the upcoming general elections, August 6, 2026.

Israeli gov't abandoned PR war, needs ‘army of hasbara’ led by ‘chief of staff’ - interview

"I know exactly what should be done," said Erdan. "I have a comprehensive plan on how we should work there to portray Israel in the right way, [and] how to be on the offensive."

|BySAM HALPERN, KESHET NEEV
AMERICANS HAVE been drinking the anti-Israel Kool-Aid for years not knowing it was part of a well planned and executed influence campaign.

Mazal tov: Israel finally joined the cognitive war - opinion

The failure is not the size of the investment. The failure is treating an existential national-security responsibility as a marketing challenge that can be outsourced.

|ByJEFFREY KAHN

Sa'ar, your mission, should you choose to accept it: Save Israeli diplomacy - editorial

This mission is not impossible. Should he choose to accept it, Sa’ar will surely have the support of all Israelis.

NOVEMBER 20, 2024ByJPOST EDITORIAL
Gideon Sa'ar, Foreign Affairs Minister, March 28, 2024.

Israel’s diplomatic struggles: Hasbara, antisemitism, and the need for clear strategy - opinion

The main address for hasbara should be the Foreign Affairs Ministry. Israel Katz replaced Eli Cohen to become minister.

NOVEMBER 17, 2024ByTOVA HERZL
NEWLY-APPOINTED Foreign Minister Gideon Sa’ar (right) takes over from outgoing foreign minister and current Defense Minister Israel Katz, at the Foreign Ministry in Jerusalem, earlier this month.

Yoseph Haddad: Taking pride in being Arab Israeli

Love him or hate him, people listen to Yoseph Haddad. And to say that this approach has been effective is an understatement. In Israel, he’s a virtual rock star.

NOVEMBER 16, 2024ByHANNAH BROWN
Yoseph Haddad at a London demonstration calling for support for Israel and the return of the hostages.

Crypto battle: Pro-Israel cryptocurrency 'Go Israel' launched to counter pro-Palestine coin

The choice to launch the coin also comes only days after Donald Trump's victory in the 2024 US election, which caused cryptocurrency markets to soar.

NOVEMBER 11, 2024ByJERUSALEM POST STAFF
An illustration of Israeli cryptocurrency

What’s wrong with Israel’s ‘hasbara’? - opinion

How did hasbara contribute to this monumental failure to address the uninterested and uninformed?

OCTOBER 24, 2024ByIDO AHARONI ARONOFF
FORMER GOVERNMENT spokesman Eylon Levy speaks during a rally at Hostages Square in Tel Aviv in May.

Gil Troy may be the smartest defender of Israel - comment

As we mark the anniversary of October 7, I recommend that you read one of Prof. Gil Troy’s new publications, linked inside, to equip you with the intellectual arsenal necessary to advocate for Israel

OCTOBER 2, 2024BySTEVE LINDE
Gil Troy

Eylon Levy to 'Post': It was a 'mistake' not to focus on Hezbollah in messaging at start of war

Eylon Levy berated the Israeli government for failing to speak on behalf of itself, having decided the information war is one not worth fighting. 

SEPTEMBER 21, 2024ByHANNAH SARISOHN
Eylon Levy, spokesman for the Israeli Government

David Brinn: A 'Jerusalem Post' journalist for the ages

Behind the Bylines: David Brinn has been working at the Post for decades, and his career has seen him interview big names in music and help push Israel's "beyond the conflict" message off the ground.

SEPTEMBER 21, 2024ByAARON REICH
David Brinn.

Engaging anti-Israel activists online: Can AI help Israelis do better hasbara?

The Inside Israeli Innovation Podcast with Eve Young: Season 2, Episode 26.

AUGUST 14, 2024ByJERUSALEM POST STAFF
Amitai Carney

Bibi, your best came a little too late - opinion

Netanyahu's speech in the US Congress drew mixed reactions; it underscored key US-Israel relations and proposed an Israel-Saudi alliance

AUGUST 1, 2024ByROMY LEIBLER/THE MEDIA LINE
IN HIS speech to Congress last week, Prime Minister Benjamin Netanyahu underscored the threat that Iran poses to the Middle East and advocated for the formation of an anti-Iran ‘Abraham Alliance.’