Hasbara

'War of consciousness': Reservists-Economic's Wilf unveils plan to combat anti-Israel narratives

The Reservists-Economic Party called for a major expansion in the Foreign Ministry's resources to combat anti-Israel narratives abroad.

Einat Wilf seen in the Knesset, in Jerusalem, April 17, 2012
An AI-generated political cartoon.

October 8: The war Israel still has not learned to fight - opinion

Clavicular is seen outside 424 during Day One of Paris Fashion Week - Menswear Spring/Summer 2027 on June 23, 2026 in Paris, France; illustrative

Why Israel’s hasbara cannot manufacture the authenticity it needs - opinion

Directors Yuval Abraham and Rachel Szor receive the Special Jury Award for "Naza" during the closing ceremony of the 83rd Venice International Film Festival, Italy, September 12, 2026.

‘Hasbara’ is no magic cure for Israel’s image problems - opinion


Israeli PR is broken, throwing money at the issue won’t necessarily fix it - opinion

Why is Israel’s PR so bad?

 AMERICAN ACTOR Kevin Spacey visits the Western Wall last month. The writer wonders: Why is Israel’s PR so bad?

Israel has spent millions trying to win hearts and minds abroad, will spend 20 times more

Brombert fled the Nazis for America as a teen, and went on to a distinguished career as a professor of comparative literature at Yale and Princeton Universities.

Foreign Minister Gideon Sa'ar attends the Israel Hayom security conference in Jerusalem, December 1, 2024

It’s time for the Hausdorff perspective - interview

Natasha Hausdorff is a UK lawyer who frequently speaks out on TV in favor of Israel, focusing specifically on countering false narratives that have become widespread in current times.

 NATASHA HAUSDORFF

'More than a sporting event': Jewish star Montana Tucker to perform at Maccabiah 2025

Tucker is expected to perform at the Maccabiah opening ceremony, emcee the Gala event, and help promote the games through her community engagement and social media.

 MONTANA TUCKER and MACCABIAH CEO ROY HESSING pose at the World Jewish Sports Museum at Kfar Maccabiah.

Face It Israel: Showing the true face of Israel beyond the media portrayals

By sharing the true faces of Israel, Face It Israel founder Jamie Boolkin aims to counter antisemitism and anti-Zionism and empower Israelis.

  Face It Israel founder Jamie Boolkin.

Sa'ar, your mission, should you choose to accept it: Save Israeli diplomacy - editorial

This mission is not impossible. Should he choose to accept it, Sa’ar will surely have the support of all Israelis.

 Gideon Sa'ar, Foreign Affairs Minister, March 28, 2024.

Israel’s diplomatic struggles: Hasbara, antisemitism, and the need for clear strategy - opinion

The main address for hasbara should be the Foreign Affairs Ministry. Israel Katz replaced Eli Cohen to become minister.

 NEWLY-APPOINTED Foreign Minister Gideon Sa’ar (right) takes over from outgoing foreign minister and current Defense Minister Israel Katz, at the Foreign Ministry in Jerusalem, earlier this month.

Yoseph Haddad: Taking pride in being Arab Israeli

Love him or hate him, people listen to Yoseph Haddad. And to say that this approach has been effective is an understatement. In Israel, he’s a virtual rock star.

 Yoseph Haddad at a London demonstration calling for support for Israel and the return of the hostages.

Crypto battle: Pro-Israel cryptocurrency 'Go Israel' launched to counter pro-Palestine coin

The choice to launch the coin also comes only days after Donald Trump's victory in the 2024 US election, which caused cryptocurrency markets to soar.

An illustration of Israeli cryptocurrency

What’s wrong with Israel’s ‘hasbara’? - opinion

How did hasbara contribute to this monumental failure to address the uninterested and uninformed?

 FORMER GOVERNMENT spokesman Eylon Levy speaks during a rally at Hostages Square in Tel Aviv in May.