Hasbara
Israel must repair its strategic triangle with the US and American Jewry - opinion
Every Israeli government must keep one fact firmly in mind: Israel has no great-power ally other than the United States.
Israel Katz and the Likud are ‘boom-boom-booming’ politics away – opinion
Israeli gov't abandoned PR war, needs ‘army of hasbara’ led by ‘chief of staff’ - interview
Mazal tov: Israel finally joined the cognitive war - opinion
Avi Hyman: Switching employment sectors three days into the war
On October 10, just three days into the war, Hyman began nine months of service as an Israeli government spokesperson.
Jonathan Conricus: The Swedish Israeli making the case for Israel on the world stage
"Many born-and-raised Israelis struggle with understanding that to get through to other people, you have to adapt and tailor the way you deliver your message in a way they would accept."
Why politics and public diplomacy shouldn’t mix - opinion
When it comes to divisive elections abroad, if you’re identified as an Israel advocate, keeping your opinions to yourself is even more important.
Lilaq Logan, the African Hebrew Israelite emerging as Israel's unlikely advocate - interview
"I get a lot of messages saying, 'Thank you for standing up for us,' and I’m like, I am you. I’m part of you," Logan tells the 'Post.'
Changing the conversation: TalkIsrael helps Gen Z creators post a more positive picture of Israel
The non-profit wishes to change the narrative by equipping young creators with skills to promote Israel's positive image.
Eylon Levy: A conversation with the former English-language spokesman sensation
Former English-language spokesman sensation Eylon Levy has become the new model of a public diplomacy figure.
Is Israel failing at public diplomacy? - opinion
Those fighting for Israel’s international image cannot quit this uphill battle because they know that winning on the media battlefield is the key to winning on the military battlefield.
Experts explain how Israel hampered its own public diplomacy
Effective public diplomacy is not merely a tactical necessity but a strategic enabler essential for Israel’s long-term security and international relations.
Israel's honesty is causing it to lose the war of words to Hamas's lies - opinion
Israel, a thriving democracy, bases its public diplomacy (or hasbara) on telling the truth, not lies, which evidently does not hold water in this war of words.
This is why Israel fails at public diplomacy - opinion
Our hasbara efforts should be systematic, targeted, and well thought out. As long as Israel still remains a liberal democracy, albeit a faulty one, fake sources, and dodgy means should be avoided.
