Perfume

Brand news: From the groundbreaking women to the perfume that dances

Pampering at home, the world of dance as inspiration, the fragrance you will both love, taking care of lips, lychee and peach in the bath, investing in real estate, and more.

Brand news.
Walking on an icon.

Brand news: When a coat turns into a perfume and the brand celebrating 50

& Other Stories.

Brand news: The Hermès family is expanding, and autumn will look different

Twentyfourseven.

Brand news: What happened on the streets of Copenhagen


Good news: The perfume everyone is looking for – is now available at duty free

INCENSE’s niche numbered fragrances, once only at Super-Pharm or online, are now available for travelers at duty free just before takeoff.

INCENSE

Even if we have to sell a kidney, this bag will be in our closet

The smooth, chocolatey suede bag by Studio Toledano has captured our hearts. Here are all the details plus six more items that we loved this week.

Suede bag by Toledano

Brand news: Market breaker and a tiger in the kitchen

An addictive fragrance, an emergency kit for the face, a hysterical smartphone, the gadget that saves the day, love in a capsule, Parisian magic, and more new products.

FEMINA

From the shower to the fragrance: The men’s product guide for winter 2026

Shaving machines, men’s lines for sensitive skin, refreshing gels, and new fragrances – all the products that will help men refresh their grooming and fragrance routine for the cool winter season.

New products for men

Brand news: Thickness does matter and who got a hair transplant

Who landed at the terminal, the gate to the journey opens, beauty of thickness, hair is the whole story, the brand making a significant move, the next generation in anti-aging, and more.

Kenneth Cole

7 items we loved this week

A wintery, classic black dress, a sweet perfume, a rare mascara, a fun training set in the new shade from Alo Yoga, and more items we loved this week.

Gucci

Brand news: Demi Moore’s new role and who is the woman in red?

Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.

Demi Moore for Kérastase

42,000 Israelis voted: These are the perfumes that conquered 2025

For the first time in Israel, the public ranked their favorite perfumes. YSL Libre Intense and Dior Sauvage took top spots, with more surprises in the results.

Perfumes by LOEWE.

A boho cardigan and boots with a tiny heel that will add a few more compliments to your collection

Kitten heels on practical leather ankle boots for day and evening, a fringed cardigan in a creamy shade at a stunning price, and five more items we loved this week.

Zohara

NIS 100 and this chic cocoa jacket in your closet

An oversized leather jacket at a price we forgot still exists, a white cardigan known for tying up loose ends, a crystal-embellished clip-on earring, and 4 more items we loved this week.

Urbanica