Perfume

Brand news: What happened on the streets of Copenhagen

The dream team, salt as inspiration, enjoyment before vacation, the chain that internalized, and bath therapy.

Twentyfourseven.
"Perfume, in its purest form, is memory."

The search for a forgotten scent

lululemon

7 items we loved this week

Michael Kors

Brand news: The strong brand celebrating a decade and the hot trend gaining momentum


The French have always known how to do proper skincare; Petits Beurre Treats makes the smart move

A high-quality anti-aging cream | A new men’s perfume trying to be different from the classics| Refreshing your underarms is not enough, now there’s deodorant for the whole body, and more.

NUXE NUXURIANCE ULTRA

Get ready to fall in love: The design house L'OBJET from New York has landed in Israel

Factory 54 Beauty launches the L'OBJET brand, known for its luxurious designs and unique perfumes, alongside 9 other new beauty products.

L'OBJET

Brand news: An Italian Hanukkah, Japanese bubbles, and a pink comeback

The return of the pearl, the photographer who crossed boundaries, global jewelry, a scent of luxury, the spiciest collab, and the doughnuts you won’t want to miss.

A fashionable photographer

Brand news: The brand that returned to Israel, and the chain celebrating 11

The technology that preserves youthful skin, the sea as inspiration, coveted perfumes, a menu you won’t want to miss, running all the way from Spain, and more.

ATOM

Brand news: It’s hot in the underworld and who will wrap and pamper

The future is pink, the most stylish home collection, a must-have for hair, fashionable at home, the salmon craze, chocolates that underwent a transformation, and more new items.

Femina

Brand news: When the Amalfi Coast arrives in Israel and the Alps serve as inspiration

Cotton candy and marshmallow as inspiration, a perfume that takes you on a journey to Greece, the pantyhose craze, the tastes of Amalfi in Israel, and much more.

 Lacoste

Brand news: Alte Zachen as inspiration and the Japanese woman who landed in Tel Aviv

A vegan fragrance, the story of a scarf, a Japanese woman on the rooftop, glossy lips, the black rose, Korean beauty, the oven that landed from Italy, the razor that shrank, and more.

Oria Azran

A bottle every 2 seconds: The most popular wine in the world arrives in Israel

The French winery JP CHENET arrives in Israel – a bottle is sold every 2 seconds worldwide. Also this week: A new perfume by Jean Paul Gaultier, a haircare series with Japanese matcha, and more.

JP CHENET

Brand news: A revolution in Israel and the brand’s new vision

A new year, a new vision: The brands launching perfumes in both feminine and masculine versions, the robotic vacuum cleaner, yogurts that bring Greece to the table, and beer with a German atmosphere.

&Other Stories

From leather to coffee: 10 new men’s fragrances that will transform your holiday

For the holidays, perfume brands are launching new scents with surprising ingredients: Leather, coffee, rum, pink pepper, and even whiskey.

A man using perfume