Fashion

Brand news: From the groundbreaking women to the perfume that dances

Pampering at home, the world of dance as inspiration, the fragrance you will both love, taking care of lips, lychee and peach in the bath, investing in real estate, and more.

Brand news.
Walking on an icon.

Brand news: When a coat turns into a perfume and the brand celebrating 50

The new Tel Aviv Fashion Museum set to be opened in 2027.

First ever Israeli fashion museum anticipated to open in Tel Aviv in early 2027

Twentyfourseven.

Brand news: What happened on the streets of Copenhagen


7 items we loved this week

The straw bag season has begun – we have our eye on one unique piece.

7 items we loved this week

Lee Grebenau conquers New York: The SS27 collection is unveiled on the runway

In a mesmerizing show held in the heart of Fifth Avenue in New York, designer Lee Grebenau unveiled her new SS27 collection – a collection that blurs the boundaries between fashion and emotion.

Lee Grebenau

Lihi Hod presents the spring–summer 27 collection

In the new spring–summer 2027 collection, designer Lihi Hod succeeds in distilling an intimate and moving moment – a moment of self-discovery, of softness and strength that coexist.

Lihi Hod

The new collection of Mira Zwillinger for 2027 is everything you have dreamed of

The spring–summer 2027 collection of designer Mira Zwillinger captures that moment of change and renewal, and translates it into haute couture wedding dresses full of emotion and presence.

Mira Zwillinger

Designer Lee Grebenau conquers New York with an 18th-century tribute

A decade after debuting at Bridal Fashion Week, Israeli designer Lee Grebenau presents an 18th-century inspired collection focused on craftsmanship, luxury, and strong femininity.

Lee Petra Grebenau.

Margot in New York: The collection that reminded everyone why the ’90s never die

COLLAGE, Margot’s new collection, takes the confidence of the ’90s and dresses it in 2026 - and somehow, it works perfectly.

Margot Maison’s COLLAGE collection.

Galia Lahav Presents the DREAM STATE spring 2027 Collection

The new couture collection by Galia Lahav takes us on a journey between fantasy and reality, with dresses that redefine the image of the modern bride.

Designed by Galia Lahav

Brand news

The jungle as inspiration, what connects a tennis tournament to men’s fragrance, the trend that is stepping up a level, nuts and almonds in the service of beauty, and much more.

Black Market

Maskit opens a new flagship store

The veteran Israeli fashion house does not stop even during this complex period and is opening a new flagship store in the heart of Dizengoff Street, Tel Aviv.

Maskit's new flagship store

For the first time in years: The beloved British brand returns to Israel

Years after all the stores in Israel and branches around the world closed – the popular British fashion brand, Topshop, is returning to Israel.

TOPSHOP