Fashion
Ahead of the World Cup: The shirts you will want to wear even after the tournament is over
The Danish brand Les Deux launches a collection of football shirts in honor of the 2026 World Cup – five countries, vintage designs, and a price that justifies itself.
7 items we loved this week
Brand news: The strong brand celebrating a decade and the hot trend gaining momentum
Tamnoon opened a flagship branch in the Kiryon for NIS 6 million
PARFOIS opens Petah Tikva store, relocates Azrieli Tel Aviv branch
City Time Israel says the two projects, backed by about NIS 2 million, are part of the brand’s continued expansion in Israel.
After New York: The NOAM HAZAN brand returns with a pop-up in Tel Aviv
Israeli brand NOAM HAZAN opens a pop-up at Ramat Aviv Mall, Mar 11–24, with the new collection, bags, wallets, jewelry, and special gifts for shoppers.
Meet Melania Trump, the first lady behind most the powerful man in the world
The first lady of the United States, embracing her beauty pageant contestant skills, seems to be working to create real-world influence.
Shopping for the soul: A chic transitional knit and a Chanel body oil
The weather managed to confuse us, but we quickly got back on track: A short knit in a creamy shade for the coming days, a mask for redness, and 5 more items we loves this week.
The glasses everyone will be looking for this summer: 5 trends that change everything
Elinor Bor Ben-Zvi from Luxottica reveals the hottest eyewear trends for spring-summer 2026. From classic aviators to sculpted shapes – what you need to know before buying your next pair of glasses.
We found the most comfortable bras to sleep in and to go down to the shelter with
From the leopard-print one for NIS 20 at Urbanica, to the ultra-excellent lingerie of Liliblum – We took care of all the women here for self-gathering and support during an emergency.
Doing “The Godfather” at Tommy Hilfiger’s house? Almost
A supermodel, Schwarzenegger’s son and his girlfriend, and the star of “Emily in Paris” – all together on the same Tommy Hilfiger set, for the Spring 2026 campaign. What’s new?
Eat this: The pajamas with the fries print conquered us
Limited-edition McDonald's family pajamas, kids & adult sizes, delivered to a pickup point, with a digital campaign featuring Omer Levy.
Praying for a little more cold so we can manage to wear this denim jacket
7 items we loved this week - an amazing denim jacket, a rare concealer, Sack's balloon pants, a skincare experience inspired by the Korean philosophy of balance, and more.
Now men can enjoy it too: Sydney Sweeney launches boxer briefs
Sydney Sweeney’s Syrn drop now includes unisex underwear, marking her first male-focused collection—comfortable for adventures and cute for the morning after.
